The ChatGPT ads blog
Data-driven analysis from the first public database of ChatGPT ads — who wins each market, how brands target, and what's actually working.
Industry reports
41Who's winning each vertical, ranked by real placement share.
Garage door services on ChatGPT: 75 advertisers, no clear leader
Angi leads at 12.1% of garage door placements on ChatGPT, but Forbes, Rocket Mortgage, SimpliSafe, and PublicRecords.us all appear in the top 10 alongside regional trade operators. The August 2026 ad map, ranked.
ChatGPT loyalty ads: 72 advertisers, zero loyalty SaaS in top 10
72 advertisers split 198 ChatGPT loyalty placements in August 2026, and zero loyalty SaaS appear in the top ten.
Workforce management ChatGPT ads: 70 advertisers, no leader
As of August 2026, 70 advertisers share 265 ChatGPT placements in workforce management and scheduling, with the leader at 9.81%, and the brands users actually ask about, 7shifts, Homebase, Deputy, Sling, and Rippling, are nowhere in the top ten buyers.
Bathtub refinishing ads on ChatGPT: the top 2 aren't refinishers
Angi and Jacuzzi Bath Remodel lead ChatGPT's bathtub refinishing ads as of August 2026, alongside a hidden SaaS tier for contractors and property managers, with the top 3 holding just 25.68% of 183 placements.
Indoor trampoline park ChatGPT ads: 78 advertisers, no top 10 chain
As of August 2026, the top three advertisers in ChatGPT ads for indoor trampoline parks are Familux Resorts, DoorDash, and Expedia, with Sky Zone, Altitude, Urban Air, and Main Event absent from the top 10.
Architectural salvage ChatGPT ads: 21 bidders, no salvage leader
In architectural salvage on ChatGPT, 21 advertisers contest the niche's 41-placement stained glass cluster, and none of them is a salvage-native brand leading it.
Who Actually Advertises AI Drug Discovery on ChatGPT (August 2026)
Oracle ties a conference organizer at the top, while the pure-play discovery platforms the buyer is comparing sit nowhere in the top ten.
9 of 10 Top ChatGPT Translation Bidders Aren't Translators
As of August 2026, 129 advertisers compete for 240 ChatGPT Translation & Interpretation placements. Speechify leads with 7.5%, and only TransPerfect in the top four is a real translation company.
Angi takes 40% of ChatGPT Home Services ads as HVAC brands sit out
Angi owns 40.5% of ChatGPT Home Services placements, while named local HVAC and plumbing operators hold just 2 of 42 and MRCOOL is the only HVAC brand with meaningful share at 9.52%.
Who advertises on ChatGPT for funeral services? Not funeral homes.
BestMoney, a financial comparison site, holds 32.26% of ChatGPT's funeral and cremation placements as of July 2026, while only one true death-care specialist cracks the top three.
Food & Beverage Ads on ChatGPT: An Empty Shelf, One Winner
With 16 advertisers sharing just 26 placements and most holding a single slot, the F&B surface on ChatGPT is not dominated. It is abandoned.
ChatGPT's website-builder ads are wide open: 18 advertisers, zero Wix
Buildy leads with 17.86% of 28 placements as of July 2026. Squarespace, Wix, Webflow, and Shopify record zero each, leaving the niche wide open for new entrants.
55% of ChatGPT POS Ads Aren't from POS Vendors
As of July 2026, 55.1% of ChatGPT placements in Point of Sale & Retail Tech come from reportedly non-POS buyers including BestMoney and Locus Robotics, leaving the niche wide open for a specialty POS vendor.
Spellbook Outranks Thomson Reuters in ChatGPT Legal Tech Ads
Spellbook leads ChatGPT legal tech at 23.1% share (July 2026), but the top 3 hold just 48.7%, and an 'Unknown' brand ties General Counsel AI for 4th.
Pool and spa ads on ChatGPT: lead-gen leads, builders lag (July 2026)
Lead-gen aggregators control 32% of pool and spa ChatGPT ads as of July 2026, while regional builders barely register.
TouchBistro Owns 45% of ChatGPT Restaurant-Tech Ads
As of July 2026, 7 of the top 10 ChatGPT restaurant-tech advertisers are horizontal SMB SaaS, not POS rivals, leaving AI voice ordering, DoorDash alternatives, and food-truck POS as open lanes.
ChatGPT Beauty Ads Are Led by 'Unknown,' Not a Brand (July 2026)
In ChatGPT beauty ads, 'Unknown' leads with 27.6% share, the named top three are tied at 7.89% each, and 8 to 10 placements would make any brand the new leader.
Who Buys AI Writing Ads on ChatGPT? Not the AI Writing Vendors
Monday.com owns 24.7% of ChatGPT's AI writing niche, the top 5 is staffed by work-management and resume tools, and the category's own vendors are buying zero.
ChatGPT Cloud Storage Ads Skip Backblaze, iDrive, Carbonite, and pCloud
As of July 2026, 33 advertisers split 85 ChatGPT cloud storage placements, and the four consumer backup brands users name most hold zero of them.
Who Advertises on ChatGPT for Weddings? July 2026 Data
As of July 2026, an unattributed 'Unknown' bucket holds 18.31% of ChatGPT's Wedding Planning & Services ad placements, more than any named brand, while traditional wedding vendors are nearly absent.
Monday.com Owns 19% of ChatGPT's 'Legal' Ads (July 2026)
As of July 2026, workflow software dominates ChatGPT's legal and business services niche: Monday.com holds 19.1% of placements while LegalZoom and Thomson Reuters tie at four each, outranked by Pebl, Drata, and five other SaaS brands.
Who Actually Advertises in Stock Trading on ChatGPT? Not the Brokerages.
As of July 2026, BestMoney holds 42.75% of ChatGPT ad placements in Stock Trading and Brokerages, a B2B data vendor ranks #4, and the institutional prompt cluster is wide open.
Mastercard Tops ChatGPT Consumer Electronics Ads. Apple and Samsung Are Absent.
As of July 2026, Mastercard leads ChatGPT ads in consumer electronics at 7.43% share, ahead of Capterra and Visible by Verizon, while Apple, Samsung, and Sony do not appear in the top 10.
ChatGPT Marketing Ads Are Pure Test Mode. Here's Who's Testing.
ZoomInfo leads ChatGPT marketing ads with 51 placements, but 192 advertisers are splitting 715 placements, and AI-native vendors are out-advertising legacy martech incumbents like Hootsuite.
ChatGPT Mobile Apps ads: 118 advertisers, 14 prompts, 1 question
Every one of the 14 top prompts asks about app review monitoring, yet only one specialist cracks the top five on ChatGPT's Mobile Apps leaderboard.
ChatGPT's E-Commerce Ads Are Mostly B2B Infrastructure
Four of the top five advertisers on ChatGPT's e-commerce shelf sell to e-commerce operators, not to shoppers. Mastercard, Oxylabs, Cloudflare, and VistaPrint own the leaderboard, and Quince is the lone DTC brand.
HiBob and ADP dominate ChatGPT's Tax & Accounting niche
HiBob and ADP take 31.5% of placements in a niche labeled Tax & Accounting Software. Comparison aggregators add another 9.8%.
AI search optimization ChatGPT ads: wide open, AirOps at 16.28%
AirOps leads ChatGPT's AI search optimization ads at 16.28%, but 116 advertisers split 430 placements and zero top prompts compare named vendors yet.
ChatGPT Travel Ads: B2B SaaS Dominates, Mastercard Leads
Mastercard is the only consumer brand in the top tier of ChatGPT Travel & Hospitality ads, where 101 advertisers are fighting over 180 placements and the leaderboard reads like a B2B software buyer's guide.
ChatGPT car ads: affiliates outbid Geico, Tesla, and Ford
Geico, Progressive, Tesla, and Ford appear in the prompts. None of them appear in the ad slots. Affiliates are.
A software review site tops ChatGPT's Healthcare & HealthTech ads
Horizontal B2B SaaS vendors led by Capterra own the leaderboard. The consumer prompts inside the niche go almost unanswered.
Stablecoin Ads on ChatGPT: Mastercard Leads, Issuers Sit Out
The Stablecoin & Payments niche on ChatGPT is dominated by a card network, an infrastructure provider, and a security startup, while the issuers who actually own the asset class are mostly absent.
Mastercard tops ChatGPT's Business Consulting niche. The consultants are absent.
523 advertisers split 2,818 placements, the top 3 hold just 13.17%, and B2B software platforms, not consulting firms, dominate the niche.
Cloud & DevOps on ChatGPT: the real surface is AI agent workflows
Every top triggering prompt is an AI agent workflow, Salesforce outranks every DevOps pure-play, and the real decision is which sub-cluster to pick.
BestMoney Owns 12.55% of ChatGPT Crypto Ads, Zero Exchanges in Top 10
BestMoney leads ChatGPT's crypto and investing surface at 12.55%, and the prompts prove the audience is institutional developers, not retail traders.
ChatGPT Enterprise Ads: Mastercard Owns 8.5%, 894 Brands Below
Mastercard is the only brand above 5% share on ChatGPT's Enterprise and Fintech ad surface, and 894 other advertisers are fighting over the remaining 91.5% of placements.
ChatGPT 'Email Marketing & CRM' Ads Skip the ESPs and CRMs
Not a single major ESP or CRM cracks the top 10 advertisers on ChatGPT's 'Email Marketing & CRM' surface; ZoomInfo, Monday.com, and Planhat run the top three.
ChatGPT's biggest SaaS surface is led by a review marketplace
A review marketplace, not a SaaS company, tops ChatGPT's largest productivity ad surface, and every top trigger is an 'AI agent for X' query no top advertiser is bidding on.
ChatGPT Education Ads: Capterra Leads, Coursera Is Absent
The brands helping buyers choose are beating the brands that teach: 9 of ChatGPT's top 10 Education & Learning advertisers aren't learning companies.
ChatGPT's 'Career & Jobs' Ads Are Run by HR Tech, Not Job Boards
All 14 top prompts in ChatGPT's Career & Jobs niche are about AI interviewing, and HiBob runs 5.5x more placements than ZipRecruiter, the only consumer job board in the top ten.
ChatGPT Real Estate Ads: 617 Advertisers, No Clear Winner
Monday.com leads ChatGPT real estate ads with just 8.26% of placements, in the most fragmented big-niche market we've measured: 617 advertisers split 6,949 placements across container homes, facades, and software.
Data & insights
13The numbers behind the ChatGPT ad surface.
ChatGPT advertising growth: 5,535 advertisers to date
A snapshot of the ChatGPT ad base: top spenders, 615 categories, and who's joining or stepping back.
New ChatGPT advertisers: every brand we've tracked since launch
A running count of every brand that has run a ChatGPT ad since launch, current through August 2026.
New ChatGPT advertisers: 2,963 joined, 587 went dark
2,963 new ChatGPT advertisers joined in the last 30 days, while 587 incumbents went dark across our 5,486-brand tracker.
ChatGPT ad opportunities: 18 wide-open niches, ranked
Eighteen of the 526 evaluable ChatGPT niches have 5 or fewer competitors. Here is the greenfield list, ranked by opportunity.
Top ChatGPT advertisers: the 50 biggest, ranked
Mastercard leads the top ChatGPT advertisers at 3,490 placements, with the top 50 brands holding 44% of all ads as of August 2026.
ChatGPT advertising statistics: the live numbers, August 2026
Every ChatGPT ad stat we track, updated for August 2026: 114,828 placements, 5,486 advertisers, 633 niches, and the full top-15 leaderboard.
Advertisers that left ChatGPT: 10 brands gone dark
Ten advertisers with thousands of lifetime placements have not appeared in our last 30 days of capture, including three from the all-time top 15.
ChatGPT ad market size: 2,655 advertisers, 89,133 placements
2,655 advertisers and 89,133 placements, with no brand holding more than 4% share. The ChatGPT ad market is large enough to measure, and still wide open.
The future of AI chatbot advertising
Where AI chatbot advertising goes next is hiding in the category mix, not the raw count, with eight of the top ten advertisers already B2B SaaS and fintech.
Answer engine optimization vs SEO: the new playbook
Answer engine optimization is rewriting the SEO playbook, and the brands winning ChatGPT placements right now look nothing like a Google search ads leaderboard.
ChatGPT ad niches ranked by competition, July 2026
Some ChatGPT ad niches host 952 advertisers. Others have 17. That 56x gap, not raw volume, is where your media plan should look.
ChatGPT advertising statistics: the state of the market in 2026
5,486 advertisers, 17,052 ads, and 114,828 placements show who is buying on ChatGPT and where the spend is clustering in 2026.
Who advertises on ChatGPT? The brands shaping AI search
B2B tech, SaaS, and fintech brands dominate ChatGPT ads, while consumer giants are nearly absent from the top of the leaderboard.
Guides
6How to actually get placed, targeted, and read correctly.
ChatGPT ad trigger prompts: a marketer's guide
What conversational intent surfaces sponsored ads in ChatGPT, with the verbatim prompts and clusters we measured in July 2026.
ChatGPT advertising for small business: where small budgets win
Small businesses can still win on ChatGPT ads, but only in the tracked niches with under 50 advertisers, where the auction is open and budget matters more than brand.
How advertising inside ChatGPT works
A plain-English guide to ChatGPT's sponsored ads: what they look like, how targeting works, and who's already winning — backed by real captured data.
ChatGPT competitor ad research: a 6-step workflow
Map every brand buying ChatGPT ads in your niche, the prompts that trigger them, and where the channel is still wide open.
ChatGPT ad targeting, explained (and how to reverse-engineer it)
How ChatGPT picks a sponsored answer for every prompt, and how to reverse-engineer the targeting from real placement data.
How to get recommended by ChatGPT
A practical playbook for earning organic ChatGPT mentions, grounded in real prompts and the advertisers winning today.
ChatGPT ads, explained
8The fundamentals — format, cost, and how it compares.
AEO and GEO glossary: the terms for AI search advertising
The vocabulary of AI search advertising, from AEO and GEO to share of voice and trigger prompts, with July 2026 data from 89,133 ChatGPT placements.
ChatGPT ad library vs Google and Meta: the transparency gap
OpenAI does not publish an ad transparency portal, so we built a public ChatGPT ad library indexing 2,655 advertisers across 108 niches.
ChatGPT ads vs Perplexity ads: where to spend first
ChatGPT runs 89,133 captured placements across 108 niches and 2,655 advertisers. Perplexity sells a smaller, question-led format. Here is how to choose.
What do ChatGPT ads look like? Format, placement, and examples
A walkthrough of ChatGPT ad format, placement, and the prompts that trigger them, with real advertisers from our July 2026 capture.
Does ChatGPT Have Ads? Yes, Here Is the Real Scale
ChatGPT now serves ads inside answer responses. We have captured 89,133 placements from 2,655 advertisers across 108 categories, and here is who is buying and what prompts trigger them.
Are ChatGPT ads worth it? What 73,720 placements reveal
ChatGPT ads work in categories where buyers comparison-shop inside the assistant and lose money everywhere else. The data shows where the line sits.
ChatGPT ads vs Google ads: what's actually different
How placement, intent, and targeting differ between ChatGPT's conversational ads and Google's keyword-driven search ads.
What Are ChatGPT Ads? A Plain-English Guide for Marketers
ChatGPT has ads. Here is who is buying them, where they surface, and what prompts trigger them.