A plain-language reference for the buying, creative, targeting, measurement, and research terms used around ChatGPT advertising.
OpenAI's official documentation defines the advertising product. This library's terms for captures, niches, and trigger prompts describe our research dataset and should not be read as OpenAI's internal taxonomy.
The questions people actually ask.
A context hint is an advertiser-supplied phrase describing relevant conversation types for an ad group. OpenAI says it is broader than an exact-match keyword and helps the system understand where an ad may be relevant.
In this library, a trigger prompt is the prompt associated with a captured placement. It is observational evidence, not proof that the same prompt will always produce that ad.
An ad is the creative unit. A placement is one observed appearance of that ad. One creative can appear in multiple conversations and produce multiple captured placements.
No. Sponsored answer is a searched phrase, but OpenAI describes ads as clearly labeled sponsored cards shown separately from the generated response.
Share of voice is an observational percentage within a defined captured sample. It is not OpenAI's total market share and depends on the prompts, niches, source, and time window measured.
Explore real captured cards and the prompts associated with them.
Questions about the data, a brand you expected to see, partnerships, or access to the intelligence layer. We read every message.