Campaign audit

Audit the campaign from outside the account.

Your Ads Manager tells you what happened. It does not tell you who you were up against, what they said, or whether the category was ever winnable. That part is observable, and it is where most underperformance is explained.

Advertisers observableThousands
Creatives to compareTens of thousands
Placements capturedHundreds of thousands
Categories benchmarkedHundreds
Short answer

Run the audit outside-in: category crowding, competing advertisers, creative fit, then niche choice. Three of those four are invisible inside your own account.

Six checks

The audit, question by question.

Each of these is answerable from outside your account, which is exactly why they are the ones most advertisers never run.

01

Is my category crowded or open?

Count the advertisers already competing for the conversations you are buying. A weak result in a dense category is a different diagnosis from a weak result in an empty one, and only one of them is a campaign problem.

Check category competition
02

Who else shows up where I show up?

Identify the specific advertisers appearing alongside you and read their cards. If a better-known brand answers the conversation more directly, your impressions there were never winnable.

See competing advertisers
03

Am I even in the library?

Look your own brand up. If we have captured your ads you can see exactly which creatives surfaced and where. If we have not, that itself is information about your delivery footprint.

Look up your brand
04

Does my creative match the surface?

Compare your title and description against the measured shape of live creatives. Cards written for a display placement consistently look wrong inside an answer.

Benchmark your creative
05

Are the prompts I target the ones that trigger ads?

Check the real prompts that surface ads in your category. If the conversations you imagined are not the ones producing placements, the context hint is aimed at the wrong situation.

See trigger prompts
06

Is there a better category for the same budget?

Some categories have genuine demand and almost no competing advertisers. If your product plausibly fits one, the same spend buys far less contested attention.

Find open categories
Beyond a one-off audit
An audit is a snapshot. The advertiser set in a category keeps moving, so the answer you get today expires.

The personalized intelligence dashboard runs these same checks continuously against your own category and product context, so a category filling up shows as a change rather than as an unexplained drop in results.

Set up your category
Advertisers trackedThousands

Across Hundreds categories, refreshed as new placements are captured. Free with an account.

We never see your account. There is no integration with your Ads Manager and no access to your campaign data. Everything here is built from ad placements publicly observable inside ChatGPT, which is precisely what lets the audit cover your competitors as well as you. We cannot show anyone's click-through rate, conversions or spend.

FAQ

Auditing ChatGPT ads, answered.

What an outside-in review can and cannot establish.

01

How do I audit a ChatGPT ads campaign?

Audit it outside-in. Your Ads Manager reports what your own campaign did; it cannot tell you how crowded the category was, who you competed against, what they said, or whether a better category existed. Check those four externally first, because they explain most underperformance, then look at your own numbers in that context.

02

What can an external ChatGPT ads audit actually show?

Observable evidence: which advertisers appear in your category, how often, what their creatives say, which prompts surface ads, and how contested the category is overall. We track Thousands advertisers and Tens of thousands creatives across Hundreds categories. It cannot show anyone's click-through rate, conversions or spend — that data is private to each advertiser's account.

03

Do you audit my account or connect to my Ads Manager?

No. There is no account connection and we never see your campaign data. The audit is built from publicly observable ad placements captured inside ChatGPT, which is what makes it possible to assess competitors as well as yourself.

04

How often should I re-audit?

The advertiser set in a category changes as the platform grows, so a category that was open when you launched can be crowded a month later. Re-check whenever results shift without a campaign change on your side.

05

Is the audit free?

Browsing the library, the brand lookup and the category benchmarks are free with no account. The deeper market intelligence views, including continuous tracking for your own category, require a free account.

Something missing, or want to work together?

Questions about the data, a brand you expected to see, partnerships, or access to the intelligence layer. We read every message.

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