ChatGPT Ads Manager

A self-serve beta that is actively expanding

OpenAI says the focused pilot ran from February through April and self-serve onboarding is now expanding. The current product supports core buying, billing, access, reporting and conversion measurement, with campaigns bought per impression, per click or optimized for conversions. OpenAI also warns that features and delivery may change during beta.

Verified from OpenAI's Ads Manager Beta overview and current advertiser FAQ.

ChatGPT Ads Manager timeline: from pilot to self-serve

ChatGPT Ads Manager started as a small pilot from Feb to Apr 2026. The self-serve beta began on 5 May 2026, and sign-up is now open in 89 countries.

* September is a gap in our data collection, not a drop in the market. See methodology.

† Counted on 26 Oct 2026 from ads recorded up to 25 Oct 2026: 19,266 advertisers in all. The 19,050 total elsewhere on this site was counted on 24 Oct 2026.

How to set up a ChatGPT Ads Manager account

The steps below summarize OpenAI's account setup guide.

1. 1Go to ads.openai.com and sign in.
2. 2Start from your website URL, or skip ahead and create a campaign later.
3. 3Enter the advertiser name. You can edit it later.
4. 4Choose the country or region, currency and time zone. These can't be changed later.
5. 5Set up billing, which is required before campaigns deliver.
6. 6Invite teammates.

Once you belong to 10 or more ad accounts, you can't create a new one yourself. See OpenAI's account setup guide.

Logging in and team access

The login is at ads.openai.com: select Login or Sign up and use the OpenAI account you use for ChatGPT. If your business already has an ad account, ask its administrator to invite you instead of creating a second one. One login can open every ad account you belong to, and you can switch between them.

Administrators invite people under Settings → Users and choose one of three roles.

The advertiser name you enter at sign-up becomes the account's Account Name, Brand Name (the name shown with your ads in ChatGPT) and Legal Name. Since 25 Sep 2026 you can change them separately under Settings → General. A new Brand Name pauses your ads until it passes brand review, and a new Legal Name restarts business review and may pause them. For sign-in or account problems, OpenAI's ads support address is ads-support@openai.com. Source: OpenAI's account setup guide.

Buying through agency and technology partners

Advertisers can also buy ChatGPT ads through partners. On 5 May 2026, OpenAI named agency partners including Dentsu, Omnicom, Publicis and WPP, and technology partners such as Adobe, Criteo, Kargo, Pacvue and StackAdapt. Source: OpenAI, "New ways to buy ChatGPT ads".

In the ads our own collector captured from 1 to 25 Oct 2026, 5,948 ad placements had a click link that runs through Criteo's ad server and 3,433 through StackAdapt's, including ads for LLBean, Guitar Center and Northern Tool + Equipment (Criteo) and Allianz, Ericsson and Experian (StackAdapt).

If you want someone else to handle day-to-day ChatGPT ads management, OpenAI says its partners help with campaign budgeting, bidding and ad creative, while OpenAI's system controls delivery. Agencies keep a separate ad account for each client (see the FAQ below). For category research before you hire, see ChatGPT ads for agencies.

How campaigns are structured in Ads Manager

ChatGPT Ads Manager has four levels. An ad account holds campaigns, each campaign holds ad groups, and each ad group holds ads.

Developers can manage the same structure through the ChatGPT Ads API at api.ads.openai.com.

Objectives, bidding and budgets

You can buy ChatGPT ads per 1,000 impressions (Views), per click (Clicks) or optimized for conversions (Conversions, for eligible advertisers). Conversions is billed per click or per 1,000 impressions, never per conversion.

• OpenAI says ads win a "relevance-weighted, second-price auction" and suggests a starting maximum bid of $3 to $5 per click.
• The minimum daily budget depends on currency, for example 25 USD, 15 EUR or 15 GBP. It is averaged over a Sunday-to-Saturday week, so one day can spend up to twice it.
• Bid strategies are fixed bid, maximize clicks and maximize conversions. OpenAI calls the last two "Maximize Results".
• A campaign's objective can't be changed after the campaign is created. To switch, create a new campaign.

More on pricing: ChatGPT ads cost.

Billing, payment thresholds and budgets

ChatGPT ads are billed after delivery (postpay). Self-serve accounts pay by card when unpaid spend reaches the account's payment threshold, and for any balance left at the end of the month.

• Before delivery: add a billing profile (business name, address and invoice email) and a card. Your bank may show a temporary authorization hold; it isn't a charge.
• Payment threshold: not a budget or a spend cap. It typically starts low, may rise after successful payments, and neither you nor support can change it. With a $25 threshold, each $25 of unpaid spend is charged, so equal charges aren't necessarily duplicates.
• Failed payment: ads may stop and show as Not serving until the billing issue is resolved; paying the invoice doesn't guarantee delivery resumes.
• Invoice terms: eligible sales-managed advertisers on postpaid invoice terms are billed by invoice, and eligible invoice accounts can set an account-wide daily spending limit; card-billed self-serve accounts can't.
• Budgets: a campaign-total budget can be switched to a daily budget, but not back.
• Tax IDs: VAT and tax IDs apply to future invoices only.

Sources: OpenAI's Billing & Payment and campaign creation guides. More: what ChatGPT ads cost.

Targeting: location, platform, audiences and context hints

Ads Manager targets by location, platform, customer lists and context hints, which OpenAI says are not exact-match keywords.

• Context hints: up to 2,000 per ad group. OpenAI says they do not guarantee delivery.
• Location: country, plus states or regions, cities, markets and postal codes where available. Product-feed campaigns can target countries only.
• Platform: iOS app, Android app, iOS web, Android web or desktop web.
• Customer lists: 25,000 matched users to target or raise bids; no minimum to exclude. Not available in the EEA or Switzerland, where OpenAI does not yet offer personalized ads.

Measuring results: the OpenAI Pixel and Conversions API

Ads Manager measures conversions with the OpenAI Pixel, the Conversions API, or an image tag that works without JavaScript.

• A click adds an oppref reference to the landing-page URL, which the Pixel keeps in a first-party cookie for 30 days.
• Default attribution: 30 days after a click, 1 day after a view.
• Impressions, clicks and CTR refresh about every 15 minutes, but spend can lag 7 to 8 hours, according to OpenAI.

Setup details and limits: ChatGPT ads measurement.

Ads, creatives and review

Each ad has a title, a description, an image and a landing page, and ChatGPT shows it with your advertiser name and logo. OpenAI's bulk-upload checklist recommends titles of 16 to 24 characters (50 at most) and descriptions of 32 to 48 characters (100 at most), with square PNG or JPG images no larger than 1200 x 1200 pixels. Ads go live only after they pass OpenAI's review. If an ad is rejected, the message in Ads Manager helps you find the text, image or landing page at fault, and you can appeal or select Request Review. Landing pages must not block OpenAI's crawlers (OAI-AdsBot and OAI-SearchBot). Sources: OpenAI's ad creation guide, bulk upload checklist and policy troubleshooting guide.

Compare your copy with the lengths of real ads in ChatGPT ad specs, check the ChatGPT ads policy, or preview an ad with the ad mockup tool.

Countries with current self-serve access

Self-serve sign-up is open in 89 countries, according to OpenAI's Ads Manager Availability page on 25 Oct 2026. On 21 Oct 2026, OpenAI said ads run in 89 countries and that more than 100,000 advertisers have run campaigns on ChatGPT. The business that advertises and pays must be based in a listed country. Some new accounts can at first advertise only in their home country.

• Algeria
• Argentina
• Australia
• Austria
• Azerbaijan
• Bahrain
• Bangladesh
• Belgium
• Bolivia
• Brazil
• Bulgaria
• Cambodia
• Canada
• Chile
• Colombia
• Costa Rica
• Croatia
• Cyprus
• Czech Republic
• Denmark
• Dominican Republic
• Ecuador
• Egypt
• El Salvador
• Estonia
• Finland
• France
• Germany
• Greece
• Guatemala
• Hungary
• Iceland
• India
• Indonesia
• Iraq
• Ireland
• Israel
• Italy
• Japan
• Jordan
• Kazakhstan
• Kenya
• Korea
• Kuwait
• Latvia
• Lebanon
• Liechtenstein
• Lithuania
• Luxembourg
• Malaysia
• Malta
• Mexico
• Morocco
• Netherlands
• New Zealand
• Nigeria
• Norway
• Oman
• Pakistan
• Panama
• Paraguay
• Peru
• Philippines
• Poland
• Portugal
• Puerto Rico
• Qatar
• Romania
• Saudi Arabia
• Serbia
• Singapore
• Slovakia
• Slovenia
• South Africa
• Spain
• Sri Lanka
• Sweden
• Switzerland
• Taiwan
• Thailand
• Tunisia
• Turkey
• Ukraine
• United Arab Emirates
• United Kingdom
• United States
• Uruguay
• Uzbekistan
• Vietnam

This list is current as of 25 Oct 2026. Check OpenAI's live availability page before applying.

What the dashboard manages

The ChatGPT Ads Manager plugin

Since 16 Sep 2026, advertisers can also manage campaigns with OpenAI's Ads Manager plugin, which works from ChatGPT or Codex. According to OpenAI's plugin guide:

• It drafts ads from a website or brief and shows a preview before anything is saved.
• It can create up to 50 standard ad variants in one request, and product-feed campaigns.
• It can pause, activate or archive campaigns, ad groups and ads, and every change needs your confirmation.
• Without a date range, it analyzes the last 7 completed days, and its reviews are recommendation-only.
• Billing, tax, legal identity and appeals stay in Ads Manager. The plugin doesn't receive conversion value, so it can't report revenue or ROAS.

Context hints in practice: three real ads from our library

Three ads we captured between 20 and 24 Oct 2026 show how an ad matches the question asked.

More questions that trigger ads: ChatGPT trigger prompts.

What Ads Manager reporting won't show you

Ads Manager reports on your own campaigns. OpenAI's documentation describes no way to see which competitors appear in the same conversations, what their ads say, or which questions trigger them.

This library shows that outside view: 19,050 advertisers, 121,921 unique ad creatives and 906,195 ad placements observed in ChatGPT since Apr 2026.

• Who advertises in your category: advertiser directory
• What their ads say: the ad library
• Which questions trigger them: ChatGPT trigger prompts
• How you compare: competitor analysis

ChatGPT ads we saw in October 2026

From 1 to 25 Oct 2026 we recorded 318,744 ad placements from 10,734 advertisers in ChatGPT, almost all captured in the US. 7,845 of those advertisers were new to our data this month.

Four ads we captured on 25 Oct 2026

Question topics with the most advertisers

Each of these topics had a similar number of ad placements in our sample (about 14,500 to 17,500), so the advertiser counts are comparable.

Source: chatgptadlibrary.com observations, copies removed. We collected no ads on 5 to 11 Oct and on 14 Oct. We recorded 151,092 of these placements on 4 Oct alone, and more than half of this month's new advertisers were first recorded on 3 or 4 Oct. The counts describe the questions we asked, not all of ChatGPT. See methodology.

See who is already appearing in our captured sample

These are prominent advertisers in this independent library, not a list supplied by OpenAI and not evidence of account availability for every business.

ChatGPT Ads Manager compared with Google Ads and Meta Ads Manager

The main difference is what you target: the conversation in ChatGPT (through context hints), keywords and audiences in Google Ads, and people's location, demographics, interests and behaviors in Meta Ads Manager.