A product feed is the structured version of your catalog, title, price, availability, image, link, that lets a platform represent your products accurately. Here is what that means for ChatGPT, and what you actually need to advertise there today.
You do not need a product feed to run ads inside ChatGPT today. Sponsored results are written creatives, a title, a description, and a link, built in OpenAI's Ads Manager and targeted with natural-language context hints. Product feeds belong to OpenAI's separate and still-evolving commerce and merchant work.
How to actually advertise on ChatGPT →When someone asks ChatGPT which product to buy, the quality of the answer depends on whether the model has accurate, current product information to work from. That is what structured catalog data is for: correct prices, real availability, and descriptions that make it clear who a product is actually for. The same clean-catalog discipline that powers Google Shopping applies, but the output is a recommendation in prose rather than a grid of listings.
| Sponsored ads | Product / merchant data | |
|---|---|---|
| What it is | Paid placement in an answer | Structured catalog information |
| Built in | OpenAI Ads Manager | Merchant / commerce integration |
| Targeted by | Natural-language context hints | Not a targeting mechanism |
| Needed to advertise? | Yes | No, not for standard sponsored results |
We deliberately do not publish a feed spec. Field requirements and submission steps are set by OpenAI and are still changing as their commerce features roll out. Any third-party spec table, including one from us, would go stale and could cost you a rejected feed. Use OpenAI's own merchant and shopping documentation as the authority. What we add instead is evidence: the real retail advertising we can actually observe inside ChatGPT.
We have captured sponsored results from 373 advertisers across consumer commerce categories inside ChatGPT. Before you invest in feed work, it is worth seeing how consumer brands are buying visibility in product conversations right now.
The questions people actually ask.
A product feed is a structured file of your catalog, things like product title, description, price, availability, image, and link, that a platform ingests so it can represent your products accurately. In a conversational surface like ChatGPT, feed data is what lets a model reference a real, in-stock product with a correct price instead of a generic description. OpenAI's merchant documentation is the authority on the current feed format and how to submit one.
No, not for standard sponsored results. The ads we capture inside ChatGPT are written creatives, a title, a description, and a link, created in the Ads Manager and targeted with natural-language context hints rather than assembled from a catalog. Product-feed and merchant integrations are a separate track of OpenAI's commerce work.
A Google Shopping feed powers keyword-matched product listings rendered as a grid. In a conversational surface, product data is used to ground a recommendation inside an answer, so accuracy, availability, and clear product descriptions matter more than keyword coverage in fields. The underlying discipline, clean and current catalog data, is the same.
Submission requirements are set by OpenAI and are still evolving as their commerce features roll out, so check OpenAI's own merchant and shopping documentation for the current process rather than relying on third-party summaries, including this one.
We have captured sponsored results from 373 advertisers across consumer commerce categories inside ChatGPT, spanning fashion, beauty, home, electronics, and food, which shows how consumer brands are already buying visibility in product conversations today.
Captured E-commerce & Retail creatives inside ChatGPT.
Title and description lengths measured from real creatives.
Questions about the data, a brand you expected to see, partnerships, or access to the intelligence layer. We read every message.