OpenAI's ad beta runs at roughly $60 CPM and $3–$5 per click. What you actually pay is set in OpenAI's auction and depends on how many advertisers compete for the prompts in your niche.
At the published $60 CPM and $3–$5 CPC, here is roughly what a monthly budget translates to. Ranges reflect the click-price spread, not a guarantee.
| Monthly budget | Est. impressions | Est. clicks |
|---|---|---|
| $500 | 8,333 | 100–167 |
| $1,000 | 16,667 | 200–333 |
| $2,500 | 41,667 | 500–833 |
| $5,000 | 83,333 | 1,000–1,667 |
| $10,000 | 166,667 | 2,000–3,333 |
Impressions = budget ÷ CPM × 1,000. Clicks = budget ÷ CPC. Platform-wide estimates for planning, not quotes.
See where ChatGPT ad demand is real but few advertisers compete yet, where your cost-per-click is lowest.
No one outside OpenAI knows a specific advertiser's price. ChatGPT ad costs are set in a private auction and appear in no ad we can capture. The figures on this page are OpenAI's published beta pricing, anchored for planning, and positioned by the real competition we observe inside ChatGPT, not a leaked or measured per-advertiser rate.
Because ChatGPT ads are new, many niches still have few advertisers, so cost-per-click can run below mature platforms like Google or Meta while buyer intent stays high, people ask ChatGPT for recommendations right before they buy. The way to judge it is not the headline CPC but the competition in your specific niche: who already advertises there, and which prompts trigger their ads. That is exactly what the library shows.
The questions people actually ask.
OpenAI's advertising platform is in beta, and reported pricing is roughly $60 CPM (per 1,000 impressions) and $3–$5 per click. So a $1,000 monthly budget buys on the order of 16,667 impressions or 200–333 clicks. Your exact cost is set inside OpenAI's auction and varies by how competitive your niche is.
Per press reporting on OpenAI's beta, CPM (cost per 1,000 impressions) is about $60 and CPC (cost per click) is about $3–$5. These are platform-wide figures, not a specific advertiser's rate. The more advertisers competing for the same prompts in your category, the closer to the top of that range you should expect to pay.
No. Prices are set inside OpenAI's private ad auction and are not shown in any ad, so no one outside OpenAI knows a specific advertiser's cost. The figures here are OpenAI's published beta pricing, useful for planning a budget, not a quote.
Cost tracks competition. In a niche where many advertisers bid on the same triggering prompts, clicks trend toward the higher end of the range; a wide-open niche trends lower. We currently track 5,535 advertisers competing inside ChatGPT across 634 niches, so you can see where competition is thick and where it is not.
It depends on your margins and how well your product fits the prompts that trigger ads in your category. Because ChatGPT ads are new, many niches still have few advertisers, so cost-per-click can be lower than mature platforms while intent is high. Start by seeing who already advertises in your space and which prompts trigger ads.
Spy on the real ChatGPT ads already running in your space.
The exact prompts advertisers pay to appear on, and how many compete.
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