Who is advertising on ChatGPT?
See any competitor's real sponsored ads inside ChatGPT: the creatives, who is running them, and the exact prompts that trigger each one. A free ChatGPT ad spy tool, built on real captured ad data.
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Spy on any brand's ChatGPT ads
Browse every advertiser running ads inside ChatGPT, their creatives, and the prompts that trigger them.
Competitive research, not surveillance. "Spying" on ads means seeing the ads competitors are publicly running inside ChatGPT, the same way Facebook's Ad Library shows public Facebook ads. We only capture what ChatGPT shows to ordinary consumer prompts. Nothing private, nothing about individual users.
- 1Search a competitor's brand name, or a niche, in the box above.
- 2See the real sponsored ads we've captured for them inside ChatGPT: creative, advertiser, and niche.
- 3Read the exact consumer prompts that trigger each ad, so you know what conversations they're buying.
- 4Study what's working, then plan your own ChatGPT ads to compete or find the gaps.
Ad spy tools by platform
Marketers already spy on competitor ads with tools like AdSpy and BigSpy for Facebook and TikTok. ChatGPT is the newest ad platform, and this is the ad spy tool for it.
| Platform | Where marketers spy on ads |
|---|---|
| Facebook & Instagram | AdSpy, BigSpy, Meta Ad Library |
| TikTok | BigSpy, PiPiADS |
| SEMrush, SpyFu | |
| ChatGPT | ChatGPT Ads Library (this tool) |
What is a ChatGPT ad spy tool?
A ChatGPT ad spy tool lets you see the sponsored ads competitors are running inside ChatGPT without running campaigns yourself. Instead of guessing, you search a brand or niche and see the real creatives, the advertisers behind them, and the prompts that make ChatGPT show each ad. It is the ChatGPT equivalent of a Facebook or TikTok ad spy tool: public ad intelligence you can use to plan smarter campaigns.
ChatGPT ad spying, answered
- What is ChatGPT ad spying?
- ChatGPT ad spying means researching the sponsored ads your competitors are running inside ChatGPT: the creatives, which advertisers are running them, and the prompts that trigger them. Like a Facebook or TikTok ad spy tool, it lets you see what is already working in your market so you can plan your own ChatGPT ads. It only surfaces ads advertisers are publicly running, nothing private.
- Is there a ChatGPT ad spy tool?
- Yes. The ChatGPT Ads Library is a free ChatGPT ad spy tool. Search any brand or niche and you see the real sponsored ads we have captured inside ChatGPT, 5,535 advertisers and 17,261 ad creatives so far, along with the exact prompts that trigger each one.
- How do I spy on a competitor's ChatGPT ads?
- Search the brand name above, or open the advertiser directory, and you see every ChatGPT ad we have captured for that advertiser: the creative, the niche, and the prompts that surface it. You can also search a keyword or niche to spy on a whole category at once.
- Is spying on competitor ChatGPT ads free?
- Yes. Browsing and searching the ChatGPT ad library is free with no account. Deeper competitive intelligence, like share of voice and market movers across a category, lives in the paid intelligence layer.
- Is it legal to spy on competitors' ChatGPT ads?
- Yes. These are ads advertisers are publicly running inside ChatGPT, the same kind of public information a Facebook or TikTok ad library shows. Viewing publicly displayed ads for competitive research is standard and legal. We record what ChatGPT shows to ordinary consumer prompts, not any private account data.
- Where does the ChatGPT ad data come from?
- We probe ChatGPT with realistic consumer prompts and record which ones return sponsored ads, and from whom. Counts reflect our captured sample, not OpenAI internal data. See the methodology page for the full provenance model.
Find trigger prompts →
The exact prompts that make ChatGPT show ads in your space.
Go deeper: market intelligence →
Share of voice, competitive overlap, and market movers.