What are ChatGPT ads benchmarks?

These benchmarks compare the sponsored placements, distinct advertisers, unique creatives, and top-advertiser concentration observed across industries in our controlled ChatGPT prompt sample.

Does this table show ChatGPT ad costs?

No. ChatGPT Ad Library does not have advertiser spend, bid, conversion, or auction-clearing data, so the table shows no cost figures.

How is competition classified?

Eligible industries are sorted by observed sponsored-placement density and divided into low, medium, and high tertiles. The labels compare industries inside this sample and are not OpenAI auction grades.

What does leader share mean?

Leader share is the percentage of a niche's observed sponsored placements accounted for by its most frequently seen advertiser. It measures concentration in the sample, not market share across all ChatGPT activity.

Which data source powers the table?

The table uses only controlled VerseOdin prompt observations and never blends those denominators with the larger historical import. Industries need at least 20 observed placements to appear.

How often are the benchmarks updated?

The industry table is a fixed snapshot of the earlier VerseOdin prompt sample and no longer refreshes. The October 2026 benchmarks on this page come from our own collector (1 to 25 Oct 2026) and are dated, so you can see how current they are.

What is a good CTR for ChatGPT ads?

There is no official answer: we found no CTR benchmark in OpenAI's ads help center (checked 26 Oct 2026). Ads Manager shows each advertiser its own CTR. Compare yours with your own search campaigns and with how crowded your topic is in the October 2026 table on this page.

Free tool

ChatGPT ads benchmarks.

Compare real sponsored-placement density, advertiser counts, creative volume, and concentration across industries.

Updated 26 Oct 2026 with October 2026 benchmarks for 20 question topics from our own ad collection.


SaaS & Productivity	736	218	349	13.0%	High
Email Marketing & CRM	690	157	289	12.0%	High
Business Consulting	609	227	369	7.1%	High
Cloud & DevOps	593	152	276	8.1%	High
Corporate Treasury Management Software	337	106	167	11.3%	High
Real Estate	334	60	116	19.5%	High
Enterprise & Fintech	319	64	122	25.4%	High
AI Governance & Model Risk Management	275	89	129	7.3%	High
AI Drug Discovery & Computational Biology Platforms	265	115	157	4.9%	High
Workforce Management & Employee Scheduling Software	265	70	120	9.8%	High
Education & Learning	248	113	179	5.2%	High
Translation & Interpretation Services	240	129	160	7.5%	High
Crypto & Investing	237	54	89	46.4%	High
Conversion Van & Sprinter Campervan Custom Upfitters	227	86	124	11.5%	High
Consumer Electronics & Mobile Device Repair Services	225	97	131	5.8%	High
AI Agent Identity & Authentication	214	76	106	7.5%	High
Integration Platforms & iPaaS	203	72	100	23.2%	High
Career & Jobs	198	87	145	11.1%	High
Loyalty & Rewards Platforms	198	72	107	9.6%	High
Ambient Clinical Intelligence & AI Medical Scribing	195	74	95	10.8%	High
Indoor Trampoline Parks & Family Entertainment Centers	187	78	129	12.8%	High
Internal Mobility & Talent Marketplace Platforms	186	59	93	15.6%	High
AI Agent Infrastructure	183	71	101	9.8%	High
Bathtub, Tile & Countertop Refinishing Services	183	99	129	12.0%	High
Architectural Salvage & Reclaimed Building Materials	174	109	132	10.9%	High
App Store Optimization & Mobile Review Intelligence	165	69	80	12.1%	High
Financial Planning & Analysis (FP&A) Software	161	54	80	18.6%	High
Annual Home Maintenance Subscription & Home Care Concierge Plans	159	73	107	18.9%	High
Voice AI Agents & Conversational Phone Automation	158	60	78	12.0%	High
Garage Door Replacement & Repair Services	157	75	101	12.1%	High
House Cleaning & Maid Services	157	60	84	7.6%	High
Sales Territory Planning & Sales Operations	154	74	92	19.5%	High
Identity & Access Management & Zero Trust Security	153	61	88	13.1%	High
Data Loss Prevention (DLP) & Data Security Posture Management (DSPM)	149	66	93	5.4%	High
Wedding Florists & Floral Design Studios	140	48	83	18.6%	High
Marketing Attribution & Mix Modeling Software	138	55	69	12.3%	High
Auto Body & Collision Repair Shops	136	62	86	8.8%	High
Talent Assessment & Pre-Hire Skills Testing Platforms	136	48	76	9.6%	High
Beekeeping Supplies & Apiary Equipment	135	77	87	11.9%	High
Compensation Management & Pay Equity Software	135	32	52	20.0%	High
Agentic Browsers & Computer-Use Platforms	132	66	77	7.6%	High
Custom Inground Swimming Pool Design & Construction	132	64	78	9.1%	High
Dumpster Rental & Junk Removal Services	129	55	74	9.3%	High
Cyber Insurance	128	44	68	10.2%	High
Auto Window Tinting & Paint Protection Film Services	127	47	66	15.7%	High
Agentic Commerce & AI Agent Payment Rails	124	57	70	23.4%	High
Architectural Drafting & Residential Home Design Services	123	39	55	30.1%	High
Asbestos Abatement & Hazardous Material Remediation	123	56	79	17.9%	High
Birthday Party Character & Children's Entertainment Services	122	44	64	23.8%	High
Automotive & Mobility	120	73	106	10.0%	High
AI Note Takers & Meeting Assistants	114	55	69	13.2%	High
Embedded Finance & Banking-as-a-Service	114	51	66	13.2%	High
AI Red-Teaming & Generative AI Security Testing	113	37	59	15.0%	High
Fence, Deck & Patio Construction & Repair	112	54	59	42.0%	High
Custom Engraving & Personalization Services	110	46	79	14.5%	High
Title & Escrow Services	109	41	69	15.6%	High
Carbon Accounting & ESG Software	108	25	35	28.7%	High
Corporate Gifting & Branded Merchandise Platforms	107	36	63	14.0%	High
Mobile Car Wash & Auto Detailing Services	105	50	61	12.4%	High
Decentralized Identity & Proof-of-Personhood Verification	102	55	66	9.8%	High
Sales Engagement & Sales Enablement Platforms	98	36	49	11.2%	High
Sovereign AI & National AI Cloud Providers	98	33	51	13.3%	High
Compliance & GRC Platforms	97	28	40	30.9%	High
AI Coding Assistants & Developer AI	95	43	53	11.6%	High
Website & App Builders	95	21	35	23.2%	High
Section 1031 Exchange Qualified Intermediaries & DST Real Estate Funds	94	37	57	11.7%	High
Locksmith & Home Lockout Services	94	34	58	23.4%	High
Personal Loans & Lending	92	8	24	39.1%	High
Drone Light Shows & Aerial Entertainment	91	53	70	17.6%	High
Freight, Logistics, Shipping & Supply Chain Tech	91	49	61	7.7%	High
Identity Verification & KYC	91	47	60	8.8%	High
Marketing & Advertising	91	35	49	9.9%	High
Autonomous Trucking & Middle-Mile Logistics Tech	90	40	55	13.3%	High
Consumer Electronics	89	45	73	11.2%	High
Legal & Business Services	88	46	67	18.2%	High
Press Release & PR Distribution	86	35	40	36.0%	High
Bartending & Mixology Schools	85	38	51	30.6%	High
Cloud FinOps & Cloud Cost Optimization Platforms	85	33	43	22.4%	High
Real Estate & Mortgage	85	20	40	56.5%	High
Tax & Accounting Software	85	24	43	50.6%	High
Bookkeeping & Accounting	83	28	55	36.1%	High
Personal Finance	83	30	57	20.5%	High
Coworking & Office Space	82	18	33	62.2%	High
Electrical Contractors & Wiring Services	81	28	43	33.3%	High
Jewelry & Watches	81	16	55	51.9%	High
Insurance	80	19	38	42.5%	High
Ride Sharing & Car Rental	80	20	52	16.3%	High
Roofing Services	80	33	59	15.0%	High
Furniture & Home Decor	79	26	69	17.7%	High
Home & Appliances	79	43	67	21.5%	High
Home Services	79	27	48	45.6%	High
Web Hosting & Domains	79	14	28	34.2%	High
Pool & Spa Services	78	31	48	20.5%	High
Small Business Loans & Lending	78	5	15	93.6%	High
Stock Trading & Brokerages	77	9	19	81.8%	High
ADU & In-Law Suite Construction	76	25	46	28.9%	High
Email Security Gateways & Anti-Phishing Protection	76	25	39	15.8%	High
Travel & Hospitality	76	34	57	25.0%	High
Estate Planning & Wills	75	16	27	52.0%	High
Event Planning & Ticketing	75	32	38	14.7%	High
Language Learning Apps	75	29	50	20.0%	High
Residential Solar & Energy	75	22	46	41.3%	High
Freelance & Talent Marketplaces	74	37	68	28.4%	High
Retirement Planning	74	12	30	35.1%	High
Used Car Marketplaces	74	18	62	32.4%	High
Credit Cards	73	4	22	95.9%	High
Eyewear & Glasses	73	5	45	49.3%	High
Flooring & Remodeling	73	17	46	52.1%	High
Home Security Systems	73	6	48	71.2%	High
Legal Tech & Contract Management	73	25	37	24.7%	High
Restaurant Technology	73	22	48	50.7%	High
Self Storage & Storage Units	73	27	49	12.3%	High
Subscription Management & Recurring Billing Infrastructure	73	32	40	21.9%	High
AI Writing & Content Tools	72	40	61	26.4%	High
Point of Sale & Retail Tech	72	18	25	33.3%	High
SaaS Spend Management & Software Asset Management	72	39	47	9.7%	High
Vacuums & Floor Care	72	9	13	59.7%	High
AI Image & Video Generation	70	27	61	27.1%	High
Cloud Storage & Backup	70	32	58	17.1%	High
Construction Management Software	70	13	39	51.4%	High
Test Prep & Tutoring	70	13	30	50.0%	High
HR & Recruiting Software	70	23	46	17.1%	High
Pet Care	70	32	51	14.3%	High
Dental & Vision Care	70	24	35	37.1%	High
Custom Millwork, Built-Ins & Architectural Cabinetry	69	34	46	17.4%	High
Immigration & Visa Services	69	28	39	33.3%	High
Tax Preparation Services	69	15	39	53.6%	High
Property Management Software	68	29	41	22.1%	Medium
Smartphones	68	18	35	26.5%	Medium
Virtual Events & Webinar Platforms	68	32	36	16.2%	High
Weight Loss & Nutrition	68	23	30	19.1%	High
Estate Sale & Tag Sale Liquidation Services	67	37	50	14.9%	Medium
Podcast Hosting & Monetization Platforms	67	25	38	23.9%	Medium
Streaming & Media Subscriptions	67	16	49	32.8%	Medium
Pest Control Services	66	23	47	51.5%	Medium
Smart Home Devices	66	20	44	27.3%	Medium
Car Shipping & Auto Transport Services	65	14	17	18.5%	Medium
Meal Kits & Grocery Delivery	65	28	55	12.3%	Medium
EV Charging & Electric Vehicles	64	15	37	35.9%	Medium
Cloud-Native Application Protection Platforms (CNAPP)	63	21	27	23.8%	Medium
Crypto Hardware Wallets & Self-Custody Devices	63	27	37	28.6%	Medium
Mobile Apps & Software	63	37	56	7.9%	Medium
Salon, Spa & Barbershop Software	63	22	42	33.3%	Medium
Identity Theft Protection & Credit Monitoring	62	26	39	14.5%	Medium
Smart Locks, Garage Openers & Smart Home Access Hardware	62	25	48	21.0%	Medium
Truck Driving Schools & CDL Training Programs	62	20	30	19.4%	Medium
Baby & Kids Gear	60	16	48	28.3%	Medium
Custom Window & Door Replacement & Installation	60	29	39	33.3%	Medium
Moving & Storage Services	60	24	43	26.7%	Medium
Privileged Access Management & Secrets Management	60	30	39	8.3%	Medium
Landscaping & Lawn Care	59	32	52	18.6%	Medium
Customer Success Platforms	58	29	36	17.2%	Medium
Wedding Planning & Services	58	28	68	13.8%	Medium
Drones & 3D Printing	57	31	33	24.6%	Medium
Aviation Insurance & Aircraft Coverage	56	25	36	17.9%	Medium
Mental Health & Therapy	56	19	28	32.1%	Medium
Appliance Repair & Home Appliance Services	55	25	37	21.8%	Medium
Custom Cornhole Boards & Yard Game Makers	55	26	43	25.5%	Medium
Pet Pharmacy & Online Pet Prescription Services	55	10	25	32.7%	Medium
Pressure Washing & Exterior Soft Washing Services	55	27	43	20.0%	Medium
Fashion & Apparel	53	23	50	26.4%	Medium
Forensic Accounting & Fraud Investigation Services	53	33	42	17.0%	Medium
Fire Sprinkler & Fire Protection System Installation	52	33	35	13.5%	Medium
Robotic Process Automation (RPA) & Intelligent Automation	52	24	31	21.2%	Medium
Supplements & Vitamins	52	22	30	21.2%	Medium
Athletic Recruiting & College Sports NIL Platforms	51	29	37	9.8%	Medium
Fitness & Sports	51	24	60	15.7%	Medium
Marine, Boating & Personal Watercraft	51	30	38	9.8%	Medium
Payroll Processing	51	16	31	19.6%	Medium
Golf Equipment, Simulators & Indoor Golf Venues	50	23	32	18.0%	Medium
Pet Tech & Smart Pet Products	50	17	27	18.0%	Medium
Customer Data Platforms & First-Party Data Activation	48	13	20	50.0%	Medium
Application Security Posture Management	47	17	21	31.9%	Medium
Custom AI Development & Generative-AI Consulting Services	47	24	31	14.9%	Medium
Gaming & eSports	47	27	37	17.0%	Medium
Powersports & Motorcycle Dealers, Gear & Accessories	47	27	31	19.1%	Medium
AI Voice Cloning & Synthetic Voice Generation	46	17	28	26.1%	Medium
Helicopter & Private Pilot Flight Training Schools	46	16	24	23.9%	Medium
Mattresses & Sleep	46	9	15	80.4%	Medium
Clinical Trial Patient Recruitment & Real-World Evidence Platforms	45	23	30	15.6%	Medium
Cybersecurity Awareness & Phishing Simulation Training	44	21	27	27.3%	Medium
Dating & Relationships	44	24	38	22.7%	Medium
Geothermal Heat Pump System Installation	44	25	30	27.3%	Medium
Kitchen Appliances	44	9	14	38.6%	Medium
Post-Quantum Cryptography & Quantum-Safe Security	44	27	30	15.9%	Medium
TVs & Home Theater	44	11	22	72.7%	Medium
Basement Waterproofing & Crawl Space Encapsulation	43	9	18	32.6%	Medium
E-commerce & Retail	43	29	42	11.6%	Medium
Medspa & Cosmetic Treatments	42	24	26	26.2%	Medium
Real Estate Photography, 3D Matterport Tours & Virtual Staging	42	19	26	14.3%	Medium
Home Improvement & DIY	41	22	33	26.8%	Medium
Luggage & Travel Gear	41	20	31	14.6%	Medium
Sales Intelligence & B2B Revenue Data	41	17	23	48.8%	Medium
Cloud Kitchens & Ghost Kitchen Operators	40	28	32	15.0%	Medium
Senior & Elder Care	40	13	39	32.5%	Medium
EU AI Act & NIST AI RMF Compliance Auditing Services	39	14	19	17.9%	Medium
Chimney Sweep & Fireplace Services	39	6	16	61.5%	Medium
Mindfulness & Meditation Apps	39	21	24	23.1%	Medium
Plumbing Services & Drain Cleaning	39	14	20	51.3%	Medium
Fractional CFO & Outsourced Finance Leadership Services	38	15	22	28.9%	Medium
Merchant Cash Advance & Revenue-Based Financing	38	13	17	52.6%	Medium
Observability, APM & Infrastructure Monitoring	38	18	27	15.8%	Medium
Beauty & Skincare	37	17	33	16.2%	Medium
Precious Metals & Gold IRA	37	15	19	24.3%	Medium
Carbon Offsets & Voluntary Climate Markets	36	22	26	16.7%	Medium
HVAC & Heating System Services	36	16	24	27.8%	Medium
Field Service Management Software	35	14	19	31.4%	Medium
Pet Insurance	35	5	16	60.0%	Medium
AI Month-End Close & Accounting Automation	34	19	23	20.6%	Medium
Customer Experience & Voice-of-Customer Platforms	34	18	23	17.6%	Medium
Tax Compliance & E-Invoicing Automation	34	18	25	17.6%	Medium
Handyman & Odd-Job Service Platforms	33	13	19	30.3%	Medium
Indoor Air Quality & Smart Air Purifiers	33	8	8	45.5%	Medium
Print-on-Demand & Custom Merchandise	33	21	31	15.2%	Medium
Smart Indoor Garden & Hydroponic Systems	33	16	16	54.5%	Medium
AI Contract Review & Contract Lifecycle Management (CLM) Software	32	18	22	18.8%	Medium
E-Bikes & Electric Micromobility Brands	32	13	15	46.9%	Medium
Bounce House & Inflatable Party Rentals	31	20	21	12.9%	Medium
Compostable Packaging & Biodegradable Materials Suppliers	31	21	22	19.4%	Medium
Diabetes Management	31	18	21	29.0%	Medium
Employee Listening & Engagement Survey Platforms	31	15	23	29.0%	Medium
Expense Management & Corporate Cards	31	14	24	32.3%	Medium
Fertility & IVF Clinics	31	13	23	19.4%	Medium
Learning Management Systems & Corporate Training Platforms	31	19	22	35.5%	Medium
E-Bike Conversion Kits & DIY Electric Bicycle Motor Systems	30	13	14	36.7%	Medium
Humanoid Robotics & Physical AI Platforms	30	18	21	20.0%	Medium
Online Sports Betting & Daily Fantasy	30	14	20	20.0%	Medium
Document Shredding & Secure Records Destruction	29	17	19	17.2%	Medium
Equity, Cap Table & ESO Management	29	10	13	55.2%	Medium
Funeral & Cremation Services	29	10	19	34.5%	Medium
Open-Source Developer Tooling & Self-Hostable SaaS Alternatives	29	21	25	13.8%	Medium
Pet Grooming, Bathing & Mobile Dog Spa Services	29	20	25	13.8%	Medium
Cruise Lines & Cruise Vacations	28	10	16	35.7%	Medium
Snow Removal & Ice Management Services	28	18	25	14.3%	Medium
Astrology & Spiritual Wellness Apps	27	13	15	40.7%	Medium
Custom Home Builders & Spec Home Construction	27	4	15	88.9%	Medium
Data Broker Removal & Personal Privacy Cleanup	27	9	10	59.3%	Medium
Hurricane Impact Window & Storm Shutter Installation	27	11	18	25.9%	Medium
Influencer & Creator Marketing Platforms	27	22	26	11.1%	Medium
Long-Term Care Insurance & Hybrid Asset-Based LTC Policies	27	11	13	48.1%	Medium
RV Insurance & Motorhome Coverage	27	6	10	44.4%	Medium
Token Vesting & Token Distribution Infrastructure	27	9	13	25.9%	Medium
Wildfire Home Hardening & Defensible Space Services	27	10	16	59.3%	Medium
Account-Based Marketing (ABM) Platforms	26	10	11	65.4%	Low
Accounts Payable & Receivable Automation	26	11	19	19.2%	Low
Custom Driveway Gates & Automated Gate Operator Installation	26	14	20	23.1%	Low
Headphones & Audio	26	9	12	34.6%	Low
Longevity & Healthspan Testing	26	8	15	34.6%	Medium
Manufactured & Mobile Home Communities	26	12	21	38.5%	Medium
Pet Boarding, Doggy Daycare & Pet Sitting	26	7	12	53.8%	Medium
Restaurant Online Ordering & Off-Premise Delivery Platforms	26	18	20	19.2%	Medium
Smart Sprinkler Controllers & Outdoor Irrigation	26	21	23	11.5%	Medium
Smart Water Leak Detectors & Automatic Shutoff Systems	26	16	19	23.1%	Medium
Tires & Tire Services	26	4	12	61.5%	Medium
Underground Utility Locating & Leak Detection Services	26	17	18	26.9%	Medium
Vehicle Service Contracts & Mechanical Breakdown Insurance	26	10	18	26.9%	Medium
Vehicle Wraps, Fleet Graphics & Commercial Signage	26	19	21	11.5%	Medium
Vinyl Siding Installation & Replacement Contractors	26	18	19	26.9%	Medium
Web3 Infrastructure	26	17	22	11.5%	Medium
Wireless Carriers & Mobile Plan Resellers	26	4	15	65.4%	Medium
Yacht & Boat Insurance (Marine Insurance)	26	12	16	19.2%	Medium
Adventure, Expedition & Small-Group Tour Operators	25	10	14	40.0%	Low
Backyard Office Pod, She-Shed & Detachable Studio Builders	25	9	13	40.0%	Low
Cold Chain Logistics & Pharma-Grade Temperature-Controlled Shipping	25	12	12	24.0%	Low
Exotic Car Rental & Luxury Driving Experiences	25	11	14	40.0%	Low
Fragrances & Perfumery	25	11	12	28.0%	Low
Kitchen & Bathroom Remodeling Contractors	25	15	18	16.0%	Low
Modular Bathroom & Kitchen Pod Manufacturers	25	16	19	24.0%	Low
Real Estate Auction Services	25	7	16	44.0%	Low
Sales Coaching & Conversation Intelligence	25	12	21	24.0%	Low
Sales-Tax, VAT & Marketplace Tax Compliance Automation	25	10	16	28.0%	Low
SOC 2 Audit Firms & Compliance Advisory Consultancies	25	7	8	64.0%	Low
Yacht & Marine Surveying, Management & Crew Placement	25	20	21	12.0%	Low
Bot Management & Application Fraud Prevention	24	16	20	16.7%	Low
Ceramic Coating & Paint Protection Film for Vehicles	24	14	17	25.0%	Low
Chimney Relining, Inspection & Stainless Steel Liner Installation	24	6	11	41.7%	Low
Commercial Drone Photography & Aerial Surveying Services	24	12	14	37.5%	Low
Cross-Border B2B Payments & FX Hedging	24	16	19	12.5%	Low
Custom Trophy, Plaque & Award Manufacturers	24	8	11	33.3%	Low
Data Privacy & Compliance	24	14	17	16.7%	Low
Disability Income Insurance & Own-Occupation Coverage	24	12	15	20.8%	Low
Earthquake Insurance & Seismic Retrofit Contractors	24	12	17	20.8%	Low
eSignature & Digital Transaction Management	24	12	16	20.8%	Low
Gutter Guards & Gutter Protection Systems	24	7	10	37.5%	Low
Lead Paint Inspection & Abatement Services	24	9	17	29.2%	Low
Litigation Finance & Plaintiff Legal Funding Companies	24	17	19	16.7%	Low
Luxury Concierge Medicine & Executive Health Programs	24	15	17	29.2%	Low
Patient Engagement & Communication Platforms	24	9	14	25.0%	Low
Pickleball Equipment, Courts & Clubs	24	10	15	37.5%	Low
Residential Home Inspection Services	24	12	20	33.3%	Low
Restaurant Supply & Foodservice Distribution	24	17	19	20.8%	Low
Storm Shelters & Safe Room Installation	24	13	15	25.0%	Low
Tankless Water Heater & Hot Water System Services	24	10	13	50.0%	Low
UX Research & Insights Platforms	24	8	11	33.3%	Low
Wine Investment & Fine Wine Brokerage Platforms	24	15	18	33.3%	Low
HIPAA / OSHA / Workplace Compliance Training Platforms	24	5	6	79.2%	Low
Yacht & Superyacht Charter Companies	24	11	11	45.8%	Low
ADAS Calibration & Windshield Camera Recalibration Services	23	13	19	17.4%	Low
Bidirectional V2G EV Chargers & Vehicle-to-Grid Technology	23	12	16	39.1%	Low
Contact Center as a Service (CCaaS) Platforms	23	17	20	17.4%	Low
Curbside Composting & Food Waste Pickup Services	23	18	20	21.7%	Low
Custom Prosthetics, Orthotics & Pediatric Mobility Devices	23	20	23	8.7%	Low
Edge AI & On-Device Inference Silicon	23	12	14	21.7%	Low
Hard Money & Private Real Estate Investment Lenders	23	8	13	65.2%	Low
Limousine & Black Car Chauffeur Services	23	13	20	30.4%	Low
Lobbying & Government Relations Firms	23	13	16	17.4%	Low
Mobile Welding & On-Site Fabrication Services	23	14	15	39.1%	Low
Mosquito Misting & Tick Control Systems	23	11	13	21.7%	Low
Premium Meat & Butcher Box Subscriptions	23	7	11	69.6%	Low
Process Mining & Task Mining Software	23	17	19	21.7%	Low
RV & Motorhome Sales, Rental & Outfitting	23	13	20	30.4%	Low
Vector Databases & Embedding Infrastructure for AI	23	7	15	34.8%	Low
Wedding Dress Preservation & Heirloom Gown Cleaning	23	18	18	8.7%	Low
Wedding Venues & Event Spaces	23	16	19	17.4%	Low
Window Treatments & Custom Blinds, Shades & Shutters	23	4	6	47.8%	Low
Wine Cellar Construction & Climate-Controlled Wine Storage	23	15	17	21.7%	Low
529 Education Savings Plans & College Funding Specialists	22	7	10	36.4%	Low
AI Content Detection & Authenticity Verification Tools	22	17	20	9.1%	Low
Auto Insurance & Vehicle Coverage	22	6	13	63.6%	Low
Car Subscription & Vehicle-as-a-Service Programs	22	9	14	45.5%	Low
Commercial Kitchen Hood & Exhaust Cleaning Services	22	14	18	22.7%	Low
Debt Relief & Credit Counseling Services	22	6	11	36.4%	Low
Heavy Equipment Auctions & Used Construction Machinery Marketplaces	22	7	7	72.7%	Low
Heirloom & Specialty Seed Companies	22	7	8	63.6%	Low
Land & Vacant Lot Real Estate Marketplaces	22	9	15	50.0%	Low
Patent & Trademark Filing & IP Protection Services	22	13	17	27.3%	Low
Residential Battery & Home Energy Storage Systems	22	8	10	31.8%	Low
SaaS Security Posture Management (SSPM)	22	11	13	27.3%	Low
Self-Directed IRA Custodians & Alternative Asset Retirement Accounts	22	9	14	22.7%	Low
Septic Tank Pumping & Sewer Line Services	22	9	11	45.5%	Low
Short-Term Rental Cleaning & Turnover Services	22	14	15	18.2%	Low
Smart Glasses & AR Wearables	22	7	10	63.6%	Low
Software Supply Chain Security (SCA, SBOM & Container Scanning)	22	12	12	45.5%	Low
Swim Spas & Hot Tub Dealers	22	14	15	13.6%	Low
Vintage & Antique Appraisals & Estate Valuation Services	22	12	16	27.3%	Low
Vintage & Classic Car Restoration & Hot Rod Shops	22	9	18	27.3%	Low
Whiskey & Bourbon Cask Investment Platforms	22	15	16	18.2%	Low
Yacht Brokerage & Luxury Boat Sales	22	15	17	13.6%	Low
Yard Drainage & French Drain Installation Contractors	22	7	11	68.2%	Low
Benefits Administration & PEO Platforms	21	11	16	33.3%	Low
Carpet & Upholstery Cleaning Services	21	5	12	38.1%	Low
GPS Fleet Tracking & Commercial Telematics for Small Fleets	21	7	10	47.6%	Low
Hair Loss & Restoration	21	13	14	19.0%	Low
Indie Game Development Engines & Tools	21	12	16	23.8%	Low
Indoor Vertical Farming & Commercial Greenhouse Equipment	21	13	13	28.6%	Low
Mobile Notary & Loan Signing Agent Services	21	5	11	42.9%	Low
Mystery Shopping & Field Marketing Agencies	21	17	20	14.3%	Low
Non-Alcoholic Beverages & Mindful Drinking Brands	21	5	5	57.1%	Low
Personal Stylist & Image Consulting Services	21	11	14	52.4%	Low
Pop-Up Retail & Experiential Brand Activation Agencies	21	14	14	23.8%	Low
Process Serving & Legal Document Delivery Services	21	7	14	52.4%	Low
Remote Online Notarization & eNotary Services	21	12	15	28.6%	Low
Resume Writing & Career Coaching Services	21	6	7	71.4%	Low
Reverse Mortgage & Senior Home Equity Conversion	21	2	7	52.4%	Low
Stained Glass Studios & Architectural Glass Art	21	7	10	47.6%	Low
Standby Whole-Home Generator Installation & Service	21	4	6	42.9%	Low
Travel Insurance & Trip Protection	21	4	11	52.4%	Low
Used Auto Parts & Salvage Yards	21	13	17	19.0%	Low
Vacation Rental Property Management Software	21	13	15	23.8%	Low
Voice Over, Dubbing & Audio Post-Production Studios	21	14	14	23.8%	Low
Wedding Live Bands, DJs & Event Entertainment Booking	21	13	16	19.0%	Low
Wedding Videography & Cinematic Films	21	12	13	28.6%	Low
Windshield & Auto Glass Replacement & Repair Services	21	11	14	33.3%	Low
Airport Parking & Off-Site Long-Term Parking	20	9	12	35.0%	Low
Architectural Window Film & Decorative Glass Tint	20	10	10	35.0%	Low
Asphalt, Paving & Driveway Sealcoating Contractors	20	12	16	20.0%	Low
Coin & Precious Metals Bullion Dealers	20	5	10	35.0%	Low
Consumer Driving Schools & Online Traffic School	20	8	12	35.0%	Low
Court Reporting & Legal Transcription Services	20	6	7	50.0%	Low
Custom Aquarium Design, Installation & Maintenance Services	20	13	13	30.0%	Low
Employer of Record & Global Hiring Infrastructure	20	8	12	45.0%	Low
Executive Protection & Close Protection Security Services	20	14	16	15.0%	Low
Fire & Smoke Damage Restoration & Emergency Board-Up Services	20	11	15	35.0%	Low
Indoor Karting & Go-Kart Racing Centers	20	14	16	20.0%	Low
Martial Arts Schools & Dojos	20	9	11	35.0%	Low
Pet-Friendly Hotels & Dog-Centric Travel Accommodations	20	5	9	50.0%	Low
Pickup Truck Camper Shells, Tonneau Covers & Bed Accessories	20	10	17	20.0%	Low
Premium Bedding & Linen Direct-to-Consumer Brands	20	8	15	50.0%	Low
Private K-12 & Boarding Schools	20	15	18	20.0%	Low
Radon Testing & Mitigation Services	20	8	12	45.0%	Low
Real-Time Payments Orchestration & FedNow Connectivity	20	15	17	20.0%	Low
Stairlift & Home Elevator Installation	20	6	7	65.0%	Low
Tech & AI Bootcamps / Career-Switch Programs	20	11	12	20.0%	Low
Vintage & Antique Auction Houses	20	14	15	20.0%	Low
Water Damage Restoration & Mold Remediation	20	9	12	55.0%	Low
Web Scraping, Proxy Networks & Web Data Infrastructure	20	15	20	25.0%	Low

386

Industries compared

25,895

Controlled placements

Minimum placements

2026 ChatGPT ads industry benchmarks

Select a column heading to sort. Open any industry to inspect the captured ads behind its row. This table is the earlier VerseOdin prompt sample and is no longer updated; the October 2026 benchmarks are below it.

October 2026 ChatGPT ads benchmarks by question topic

From 1 to 25 Oct 2026 our own collector recorded 307,637 ad placements on the 20 question topics it asks ChatGPT about. Each topic had between 13,950 and 17,488 placements, so the topics can be compared directly.

Question topic	Ad placements	Advertisers	Unique creatives	Most-seen click domain (share of placements)
Business software	17,488	1,413	5,512	jotform.com (7.1%)
IT, security and developer tools	17,395	1,019	3,852	datadoghq.com (2.7%)
Small business tools	17,042	1,637	5,703	vistaprint.com (7.8%)
Media and entertainment	16,542	1,367	5,164	onboarding.rocketmoney.com (9.0%)
Insurance	16,201	953	2,976	auto.everquote.com (12.1%)
Beauty and personal care	15,821	816	5,433	temu.com (3.1%)
Travel and hospitality	15,707	1,076	5,996	expedia.com (26.3%)
Local home services	15,255	1,486	4,426	match.angi.com (16.2%)
Personal finance	15,236	743	2,983	nerdwallet.com (11.6%)
Productivity and creative AI	15,002	1,470	4,772	runwayml.com (4.0%)
Fashion, apparel and footwear	14,939	946	7,138	quince.com (8.8%)
Home, furniture and decor	14,925	1,083	6,971	wayfair.com (7.4%)
Food and grocery delivery	14,889	853	3,923	hungryroot.com (10.5%)
Automotive	14,813	1,133	5,641	getendurancewarranty.com (3.0%)
Telecom and internet	14,785	693	2,543	lycamobile.us (7.8%)
Pets	14,585	1,049	5,132	chewy.com (11.0%)
Home improvement and appliances	14,520	1,308	6,699	temu.com (4.9%)
Consumer electronics	14,272	1,204	5,723	temu.com (7.2%)
Sports, outdoor and fitness	14,270	1,139	5,455	roguefitness.com (6.3%)
Education and careers	13,950	1,298	4,038	coursera.org (18.2%)

More advertisers for a similar number of placements means a more crowded topic. A high share for the most-seen domain means one advertiser shows up often. Ads served through Criteo's and StackAdapt's ad servers count in the placements but not as a most-seen domain, because one such link can carry many advertisers.

What CTR and CPC benchmarks exist?

We found no CTR, CPC or conversion-rate benchmark in OpenAI's ads help center (checked 26 Oct 2026). Its only bid guidance is a suggested starting maximum bid of $3 to $5 per click for CPC campaigns, next to a minimum daily budget (25 USD for accounts billed in US dollars), and it says ads are chosen in a relevance-weighted, second-price auction. Each advertiser sees its own CTR, average CPC and average CPM in Ads Manager. We can't see any advertiser's clicks or spend, so this page measures competition, not performance. Source: OpenAI's Ads in ChatGPT: The Basics and Create campaigns. More: ChatGPT ads cost and ChatGPT ads measurement.

Source: chatgptadlibrary.com observations, copies removed, almost all captured in the US. About half of these placements were recorded on 4 Oct. The industry table above is the earlier VerseOdin sample. We collected no ads on 5 to 11 Oct and on 14 Oct. The counts describe the questions we asked, not all of ChatGPT. See methodology.

One compatible observation source

Every placement and concentration percentage in the table uses controlled VerseOdin prompt observations. Historical bulk-import appearances are excluded because their collection unit is not compatible with the live prompt sample. Thin industries with fewer than 20 placements are also excluded.

Competition is a relative placement-density tertile, not a measure of what ads cost.

Full data methodology ChatGPT ads cost guide