Check that you're eligible
ChatGPT ads are in beta and not open to everyone. Some categories are restricted outright and availability varies by country, so confirm this first, before you spend time on creative.
Check your eligibility →Step-by-step guide
How to advertise on ChatGPT.
Advertising on ChatGPT runs through OpenAI's Ads Manager: check eligibility, get access, build an ad group targeted with context hints instead of keywords, write the creative, set a budget, and launch. Here is each step, and what it actually involves.
Six steps: confirm you are eligible, get Ads Manager access, describe your buyer in context hints rather than keywords, write the creative, size the budget, then measure against the competitors who actually show up.
The process
Six steps, and what each actually involves.
The platform is in beta, so access is staged and the mechanics still move. Each step below links to the deeper page for it.
Get access to the Ads Manager
Advertising runs through OpenAI's Ads Manager. It is a beta with staged access, so you request access and are admitted in waves. Some advertisers also buy through resellers and partner platforms.
How to get Ads Manager access →Build an ad group and write context hints
This is the step that differs most from Google or Meta. ChatGPT ads are not keyword-bid, they are targeted with context hints: plain-language descriptions of the situation your product fits. Getting these right is the single biggest lever on who sees your ad.
See the prompts that trigger ads →Write the creative
Sponsored results appear as a labeled card below a relevant answer. Copy that reads like a natural recommendation fits the surface; interruptive display-ad copy does not.
Observed ad specs and formats →Set your budget
Price is set in OpenAI's auction, so there is no fixed rate card. Use the published beta figures to size a budget, then expect more competitive niches to run toward the top of the click-price range.
Estimate your budget →Launch, then measure against real competition
Because the platform is new, the fastest feedback loop is external: watch which advertisers actually appear on the prompts you care about, and how that set changes as you run.
See who else is advertising →The key difference
You do not buy keywords.
This is the step that trips up anyone arriving from Google or Meta, and it is the one with the most leverage on who actually sees your ad.
Context hints
Ad groups are targeted with plain-language descriptions of the situation your product fits, matched against what people are really asking.
Bring a keyword-list mindset and this is where you will go wrong. The craft is describing intent well, not assembling match types. Our sister site contexthint.com is dedicated to writing them, including a free generator built on this dataset.
Advertisers already competing5,535
Across 634 niches. See who is bidding on the conversations you care about before you write a single hint.
This is a beta, and it moves. Access, eligible countries, categories, and pricing are all still changing. Treat OpenAI's own documentation as the authority on platform mechanics; what we add is the evidence layer, the real ads advertisers are running right now.
FAQ
Advertising on ChatGPT, answered.
The questions people actually ask before their first campaign.
How do I advertise on ChatGPT?
You advertise on ChatGPT through OpenAI's Ads Manager. In short: confirm your category and country are eligible, request Ads Manager access, create an ad group targeted with natural-language context hints rather than keywords, write a title and description that read like a recommendation, set a budget against OpenAI's published beta pricing of about $60 CPM and $3–$5 per click, then launch and measure. The platform is in beta, so access is granted in waves.
Can anyone advertise on ChatGPT?
Not yet. ChatGPT advertising is in beta with staged access, several business categories are restricted, and availability varies by country. Check eligibility before planning a campaign.
How much does it cost to advertise on ChatGPT?
OpenAI's published beta pricing is roughly $60 CPM (per 1,000 impressions) and $3–$5 per click, so a $1,000 monthly budget buys on the order of 16,667 impressions or 200–333 clicks. Your real cost is set in OpenAI's auction and depends on how many advertisers compete for the prompts in your niche.
How is ChatGPT ad targeting different from Google Ads?
You do not bid on keywords. ChatGPT ad groups are targeted with context hints, natural-language descriptions of the conversation and situation your product fits. The system matches those descriptions against what people are actually asking, so the craft is describing intent well rather than assembling keyword lists.
What do ChatGPT ads look like?
Sponsored results appear as clearly labeled cards below a relevant ChatGPT answer, with a title, a short description, and a link. We have captured 17,261 real ad creatives from 5,535 advertisers across 634 niches, so you can see exactly how they render before you write yours.
Is it worth advertising on ChatGPT yet?
It depends on your category. Because the platform is new, many niches still have few advertisers competing, so click prices can sit below mature platforms while purchase intent is high. The way to judge it is to look at how crowded your specific niche already is.