ChatGPT advertising statistics: the live numbers, August 2026
Every ChatGPT ad stat we track, updated for August 2026: 114,828 placements, 5,486 advertisers, 633 niches, and the full top-15 leaderboard.
Live captured-library counters
Refreshed hourlyCurrent repository evidence, not OpenAI market totals.
As of August 2026, ChatGPT carries 114,828 ad placements from 5,486 advertisers across 633 niches, drawn from 17,052 unique ad creatives. Mastercard leads the leaderboard with 3,490 placements and a 3.04% share, and Enterprise & Fintech is the largest niche with 2,802 ads from 952 advertisers.
ChatGPT is now a measurable ad surface: 5,486 advertisers running 114,828 placements across 633 niches, with Mastercard leading at a 3.04% share.
Top advertisers on ChatGPT
Top advertising niches on ChatGPT
ChatGPT advertising statistics by category
Our August 2026 capture covers 5,486 distinct ChatGPT advertisers. As of August 2026, total ChatGPT ad placements observed reached 114,828 across the surface. In our August 2026 crawl, unique ChatGPT ad creatives numbered 17,052. Across our taxonomy, those ads span 633 niches as of August 2026. Within that taxonomy, 615 niches each carry at least one active ChatGPT ad in August 2026. The average ChatGPT niche in our August 2026 capture carries about 27 ad creatives from about 9 advertisers.
As of August 2026, Mastercard leads the ChatGPT advertiser leaderboard with 3,490 placements and a 3.04% share of all observed placements. In August 2026, Monday.com ranks #2 with 3,017 placements and a 2.63% share. Cloudflare holds #3 in our August 2026 capture with 2,633 placements and a 2.29% share. ZoomInfo Technologies Inc ranks #4 with 2,622 ChatGPT placements and a 2.28% share in August 2026. BestMoney rounds out the top 5 in August 2026 with 2,286 placements and a 1.99% share. Salesforce sits at #7 in August 2026 with 1,822 ChatGPT placements and a 1.59% share. SAP holds #12 with 1,262 ChatGPT placements and a 1.10% share as of August 2026.
Enterprise & Fintech is the largest ChatGPT advertising niche in August 2026 with 2,802 ads from 952 advertisers. SaaS & Productivity ranks #2 in our August 2026 capture with 2,610 ads from 947 advertisers. Email Marketing & CRM holds #3 with 1,636 ChatGPT ads from 707 advertisers as of August 2026. Real Estate sits at #4 in August 2026 with 1,597 ChatGPT ads from 732 advertisers. Cloud & Devops ranks #5 with 1,496 ChatGPT ads from 582 advertisers in August 2026. Crypto & Investing holds #6 with 1,471 ChatGPT ads from 565 advertisers as of August 2026. Stablecoin & Payments is the smallest top-10 niche in August 2026, with 903 ads from 360 advertisers.
As of August 2026, the top 15 ChatGPT advertisers together hold roughly 25% of all observed placements. No single ChatGPT advertiser exceeds a 3.1% share of total placements in August 2026. The average ChatGPT advertiser in our August 2026 capture runs about 3.1 unique ad creatives. Across all tracked ChatGPT ads in August 2026, the average ad generates about 6.7 placements per creative. Career & Jobs carries 537 ChatGPT ads from 245 advertisers as of August 2026. Education & Learning carries 534 ChatGPT ads from 313 advertisers in August 2026. ChatGPT ads reach niches as narrow as Architectural Salvage & Reclaimed Building Materials, where 109 advertisers compete for 132 placements in our August 2026 capture.
What changed in the last 30 days
As of August 2026, 2,971 new advertisers have started running ChatGPT ads in the last 30 days, a substantial expansion of the active advertiser base. Over the same window, 583 previously active advertisers paused or stopped showing ChatGPT ads. Together, that is more than half of the 5,486 currently active advertisers turning over within a single month.
The largest new ChatGPT advertisers in the last 30 days of our capture. As of August 2026, Lemonade is the largest new ChatGPT advertiser with 124 placements in its first 30 days. Darktrace followed with 71 placements, then Wiz with 69, Span.app with 56, and Sage with 56. Capital One joined ChatGPT ads with 55 placements, alongside Harbor Freight at 52 and Chargebee Inc. at 41.
The category spread of these top new ChatGPT advertisers is unusually wide: insurance (Lemonade), cybersecurity (Darktrace, Wiz), developer tools (Span.app), healthtech (Dose), accounting and HR software (Sage), banking (Capital One), retail (Harbor Freight), HR analytics (People Element), security operations (Expel), building materials (Advantage Lumber), and subscription billing (Chargebee).
On the churn side, three top-15 ChatGPT advertisers all appear in the gone-dark list. As of August 2026, Mastercard, Cloudflare, and SAP all paused or stopped running ChatGPT ads in the last 30 days. Other notable gone-dark names include Prismatic (898 placements), Answering Service Care, LLC (784), wolfSSL Inc. (492), ClickUp (313), Profound (Partner Account Prod) (283), Mixpanel, Inc (180), and Sitetracker Inc (171). Our Intelligence hub tracks these movements daily.
How we measure ChatGPT advertising
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We probe ChatGPT with realistic consumer prompts and capture the sponsored ad cards it returns — every creative, the triggering prompt, and the advertiser. Figures reflect our captured sample, not OpenAI's internal data. Explore the live ad library and market intelligence.