The real user prompts we captured this ad appearing on inside ChatGPT.
best firms for SAP payroll and HR consulting
which global benefits tools work well with payroll systems
which tools help manage benefits for employees in multiple countries
which tools help manage mandatory leave holidays and benefits by country
Why does this ad win these prompts?
The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.
We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.