The real user prompts we captured this ad appearing on inside ChatGPT.

  • best global HR platform for scaling from 100 to 1000 employees

  • best global payroll solution for finance teams needing better visibility

  • best global payroll tools for companies using several HR systems

  • best global payroll vendor for a mid-market company

  • best global workforce platform with HR payroll and IT features

  • best HRIS for global onboarding offboarding and employee changes

  • best payroll software for hiring teams expanding internationally

  • best payroll system for companies with mixed employee types globally

  • best software for managing payroll cutoffs across multiple countries

  • best software to centralize international payroll calendars

  • best solution for hiring paying managing and equipping workers worldwide

  • top solutions for HR governance and policy management

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Seen 32× across our captures

We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

Something missing, or want to work together?

Questions about the data, a brand you expected to see, partnerships, or access to the intelligence layer. We read every message.

Contact us →