The real user prompts we captured this ad appearing on inside ChatGPT.

  • can i switch payroll companies in the middle of a quarter without tax penalties

  • gusto vs onpay vs quickbooks payroll which is actually cheapest for a small business

  • how much does deputy cost per month for 25 hourly employees

  • Looking for a provider to automate recurring crypto payroll — any recommendations?

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Seen 4× across our captures

We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

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