The real user prompts we captured this ad appearing on inside ChatGPT.

  • how do i create a professional development plan for my team

  • how do i write a personal development plan i can bring up in my performance review

  • how do offsite builders avoid material clashes between factory and field

  • software that learns from historical construction project performance

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Seen 5× across our captures

We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

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