The real user prompts we captured this ad appearing on inside ChatGPT.

  • how much does turbotax live really cost with a complex return

  • how to file taxes online cheapest software option

  • h&r block online vs turbotax online pricing for a basic return

  • irs direct file vs h&r block free which one should i use for a simple return

  • is irs direct file usable if i live in one state and work in another

  • is turbotax live worth paying extra for crypto and stock trades

  • is turbotax worth the cost if i only have one w2 and rent

  • quickbooks live tax filing for small business worth it or not

  • turbo tax premier vs h&r block premium for rental property owners

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Seen 9× across our captures

We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

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