Why ChatGPT ads, and why now
- OpenAI says more than 100,000 advertisers have run campaigns on ChatGPT since ads launched just over eight months ago, and on 21 Oct 2026 it opened ads in 26 more countries, 89 in all (OpenAI, 21 Oct 2026).
- More than 1.2 billion people use ChatGPT each week, according to OpenAI. Ads show on the Free and Go plans (same announcement).
- From 1 to 25 Oct 2026 our own collector recorded 318,744 ad placements from 10,734 advertisers, almost all captured in the US. The counts describe the questions we asked, not all of ChatGPT (methodology).
- OpenAI sells through partners too: on 5 May 2026 it named Dentsu, Omnicom, Publicis and WPP as agency partners (OpenAI, 5 May 2026).
What partners get
Ad data for every client category
Who already advertises in a client's category, the ads they run and the questions that trigger them, from the library of ads we record in ChatGPT.
Pitch material
Category snapshots from our data, to show a prospect where competitors already advertise and where the category is still open.
Campaign planning and set-up
Help planning campaigns, budgets and context hints, and setting them up in OpenAI's Ads Manager.
A direct line to our team
One contact for campaign, data and ad-policy questions while your clients' campaigns run.
Commercial terms are agreed with each partner on the call.
How it works
- 1. Book a 30-minute call. Tell us about your agency and the clients you have in mind.
- 2. We look at your clients' categories together, using what we have recorded: who advertises, what they say and how crowded each category is.
- 3. We plan the first campaign with you: budget, context hints, ads and how results will be measured.
- 4. You keep the client relationship. We stay on the data and the campaign with you.
Who it is for
- Performance, search and social agencies adding ChatGPT ads for their clients
- Consultants and freelancers who run paid media for several businesses
- In-house teams that run ads for more than one brand
Only need the data? The library, tools and the page for agencies researching ChatGPT ads stay free.
Book a call
Pick a time for a 30-minute call with our team. We'll go through your clients' categories and how a partnership would work.
Calendar not loading? Open the booking page.
FAQ
Partners, answered
What agencies ask before they start.
01What does a ChatGPT ads partner do?
Partners sell and run ChatGPT ads for their own clients with our help. We bring the ad data for each client's category and help plan and set up the campaigns in OpenAI's Ads Manager. The client relationship stays with you.
02Do my clients need an OpenAI Ads Manager account?
Yes. Campaigns run in OpenAI's Ads Manager at ads.openai.com, which is open to businesses based in 89 countries (availability). OpenAI sets a minimum daily budget, for example 25 USD for accounts billed in US dollars (campaign set-up). We help set up the account and the first campaign.
03Is this OpenAI's partner program?
No. ChatGPT Ad Library is independent and not affiliated with OpenAI. OpenAI works with its own agency partners, including Dentsu, Omnicom, Publicis and WPP, which it named on 5 May 2026 (OpenAI).
04What does it cost?
Commercial terms are agreed with each partner on the call. The library, its data and the free tools stay free for everyone.