The real user prompts we captured this ad appearing on inside ChatGPT.

  • best consulting firm for post merger integration

  • best value business process consulting for a growing company

  • cheaper alternatives to mckinsey and bain for strategy work

  • how much does it cost to hire a top management consulting firm

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Seen 4× across our captures

We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

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