Small films, big impact

Independent cinema worth your whole night

The real user prompts we captured this ad appearing on inside ChatGPT.

mubi vs criterion channel for arthouse and indie films

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Appears inStreaming & Media Subscriptions

Seen 1× across our captures

Foreign films to start

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We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

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