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The real user prompts we captured this ad appearing on inside ChatGPT.

  • How do I evaluate warranty support from a modular construction supplier?

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Appears inReal Estate
Seen 2× across our captures
ERGO NEXT Insurance ChatGPT ad — General Liability Cover
General Liability Cover
ERGO NEXT Insurance ChatGPT ad — General Liability Rates
General Liability Rates
ERGO NEXT Insurance ChatGPT ad — General Liability COI
General Liability COI
ERGO NEXT Insurance ChatGPT ad — Small Business Ins Plans
Small Business Ins Plans
ERGO NEXT Insurance ChatGPT ad — General Liability Scope
General Liability Scope
ERGO NEXT Insurance ChatGPT ad — General Liability Price
General Liability Price

We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

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