The real user prompts we captured this ad appearing on inside ChatGPT.

  • best global HR platform for scaling from 100 to 1000 employees

  • best global payroll system for people analytics and headcount reporting

  • best HR software for managing policies across multiple countries

  • what platforms support HR reporting for multi-country workforces

  • which global payroll tools offer strong integrations with HRIS software

  • which platforms support global employee self-service and document storage

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Seen 6× across our captures

We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

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