The real user prompts we captured this ad appearing on inside ChatGPT.

  • best pool builders that specialize in wellness spas and cold plunges

  • can I add a cold plunge and sauna to my new inground pool build

  • sun home saunas vs other outdoor sauna brands

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Seen 3× across our captures

We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

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