The real user prompts we captured this ad appearing on inside ChatGPT.

  • how do i set up philips hue outdoor low voltage path lights with a thread border router and add them to alexa routines

  • What permits are skipped in DIY container builds and why is that risky

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Seen 2× across our captures

We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

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