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The real user prompts we captured this ad appearing on inside ChatGPT.

  • best companies for building HR technology business cases

  • which consulting groups help with cost reduction programs

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Appears inBusiness Consulting
Seen 2× across our captures
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Datarails ChatGPT ad — Excel FP&A Platform
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We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

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