The real user prompts we captured this ad appearing on inside ChatGPT.

  • does state farm homeowners cover sewer line replacement on a house built in 1978 with clay pipes

  • How are factory-built bathrooms connected to site plumbing and electrical systems?

  • how much should it cost to snake a main sewer line

  • how to find a slab leak without breaking up the concrete

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Seen 4× across our captures

We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

Something missing, or want to work together?

Questions about the data, a brand you expected to see, partnerships, or access to the intelligence layer. We read every message.

Contact us →