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The real user prompts we captured this ad appearing on inside ChatGPT.
better.com vs rocket mortgage for adu construction loan
rocket mortgage vs credit union construction loan for accessory dwelling unit
Why does this ad win these prompts?
The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.
Appears inADU & In-Law Suite Construction
Seen 2× across our capturesWe capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.