The real user prompts we captured this ad appearing on inside ChatGPT.

  • best tool for IDIs

  • is video qualitative research tool worth it

  • jobs-to-be-done research software

  • jobs-to-be-done research workflow

  • should I use Dovetail or Maze

  • task-based testing tools

  • user research tool comparison chart

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Seen 7× across our captures

We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

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