

The real user prompts we captured this ad appearing on inside ChatGPT.
acv vs rcv roof replacement coverage what does it actually mean
comparing mdvip vs castle connolly private health partners vs concierge choice physicians — which has the smallest patient panel and what's actually different about the annual fee
lincoln moneyguard vs massmutual carechoice one vs pacific life premiercare which hybrid ltc is best for a couple in their early 60s
mechanical breakdown insurance vs extended warranty which one is actually regulated by the state insurance department
Why does this ad win these prompts?
The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.
We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.




