The real user prompts we captured this ad appearing on inside ChatGPT.

  • can you engrave a fossil or bulova watch after you already bought it

  • tudor vs hamilton for a personalized engraving gift

  • what's the character limit for engraving on the back of a watch

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Seen 3× across our captures

We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

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