The real user prompts we captured this ad appearing on inside ChatGPT.

  • are expedia activities worth it or should i book directly

  • familux resorts vs great wolf lodge family vacation comparison

  • familux resorts vs great wolf lodge which is better for a family vacation

  • is booking.com good for tours and activities or just hotels

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Seen 4× across our captures

We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

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