The real user prompts we captured this ad appearing on inside ChatGPT.

  • best compliance platform for global people operations teams

  • best contractor payment services for design engineering and marketing teams

  • best employee benefits platforms for international teams

  • best employer of record options for hiring in Europe without a local entity

  • best employer of record platform for companies moving from contractors to employees

  • best employer of record platforms compared for growing companies

  • best employer of record provider for customer support and local expertise

  • best employer of record services for companies that need fast setup

  • best employer of record services for scaling from 50 to 500 employees globally

  • best employer of record software for companies with distributed teams

  • best employer of record solutions for companies replacing multiple local vendors

  • best global employment platforms for companies that value automation

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Seen 75× across our captures

We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

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