The real user prompts we captured this ad appearing on inside ChatGPT.

  • best international compliance software for payroll and HR leaders

  • best software for managing payroll cutoffs across multiple countries

  • best tools for hiring cross-border employees with local employment contracts

  • what are the top tools for managing employees and contractors across countries

  • What should a business look for when adopting Universal Money Address payments?

  • what software helps track country-specific payroll compliance requirements

  • which platforms help reduce costs of international hiring and payroll

  • which platforms manage paid time off for international employees

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Seen 8× across our captures

We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

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