The real user prompts we captured this ad appearing on inside ChatGPT.

  • best anti-aging skincare routine for someone in their late 30s starting now

  • best sunscreen for face that doesn't leave a white cast on brown skin

  • how to make your makeup last all day in humid weather without melting off

  • Outset alternatives

  • recommend a good vitamin C serum that doesn't oxidize quickly and actually brightens skin

  • what is the best foundation for oily skin with full coverage that doesn't look cakey

  • what is the best moisturizer for dry sensitive skin with no fragrance or essential oils

  • what is the best peptide serum for firming and plumping aging skin

  • what is the best toner for hydration without alcohol or fragrance

  • where to buy clean beauty makeup without parabens phthalates and synthetic fragrances

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Seen 10× across our captures

We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

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