The real user prompts we captured this ad appearing on inside ChatGPT.

  • best employer of record platform for hiring in hard-to-navigate labor markets

  • best employer of record platforms compared for growing companies

  • best employer of record services for companies that need fast setup

  • best global mobility service for fast-growing startups

  • best immigration support for companies expanding into Europe

  • best platform for international hiring when speed and compliance both matter

  • best solution for relocating engineering talent across borders

  • which employer of record platforms are best for small companies going global

  • which platforms help run payroll accurately after opening foreign entities

  • which solutions simplify international employee transfers for people teams

  • which solutions support global hiring for venture-backed startups

  • which tools help benchmark compensation when hiring in other countries

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Seen 12× across our captures

We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

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