The real user prompts we captured this ad appearing on inside ChatGPT.

  • best global employment software for technology startups

  • best global workforce tools for companies expanding beyond their home market

  • best service for managing freelancers when we do not have local entities

  • which global benefits tools work well with payroll systems

  • which systems help finance teams control global employee benefits costs

  • which tools help standardize onboarding across every country

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Seen 6× across our captures

We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

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