Measure True Incrementality, Don't Guess.
Prove marketing ROI with real incrementality testing and MMM. $35B+ in ad spend optimized.
The real user prompts we captured this ad appearing on inside ChatGPT.
design research tool for insurance brands
fastest way to do iterative concept testing
how to measure the ROI of a new product feature
is concept testing worth it
iterative research case studies
platform for iterative concept testing at scale
Why does this ad win these prompts?
The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.
We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.