The real user prompts we captured this ad appearing on inside ChatGPT.

  • emtek vs house of antique hardware unlacquered brass which one patinas nicer

  • is it worth restoring antique brass hinges or should i just buy new ones from house of antique hardware

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Seen 2× across our captures

We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

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