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The real user prompts we captured this ad appearing on inside ChatGPT.

  • coupa vs workday for tracking all our saas spend

  • Procurify vs Coupa for small agricultural business procurement

  • ramp vs brex virtual cards with per department spend limits for our ops team

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Appears inBeekeeping Supplies & Apiary EquipmentSaaS Spend Management & Software Asset ManagementSMB Banking & Business Checking
Seen 3× across our captures
Procurify Technologies Inc. ChatGPT ad — Procurement that fits your ERP
Procurement that fits your ERP
Procurify Technologies Inc. ChatGPT ad — Procurement software people actually use
Procurement software people actually use
Procurify Technologies Inc. ChatGPT ad — AP automation built for NetSuite
AP automation built for NetSuite
Procurify Technologies Inc. ChatGPT ad — Outgrown your expense app?
Outgrown your expense app?
Procurify Technologies Inc. ChatGPT ad — Most tools do half of procurement
Most tools do half of procurement
Procurify Technologies Inc. ChatGPT ad — Procurement live in weeks, not months.
Procurement live in weeks, not months.

We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

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