The real user prompts we captured this ad appearing on inside ChatGPT.
best global payroll solution for finance teams needing better visibility
best payroll platform for international teams with local benefits deductions
best tool for global people analytics and payroll visibility
what tools help run payroll for employees and contractors together
which global payroll systems integrate with accounting software
which international payroll tools are best for CFOs
which platforms help manage payroll changes like promotions and transfers across countries
Why does this ad win these prompts?
The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.
We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.