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The real user prompts we captured this ad appearing on inside ChatGPT.

  • how to run an internal dei compliance audit on hiring assessments

  • is hibob better than pebl for a 50 person remote startup

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Appears inCareer & JobsTalent Assessment & Pre-Hire Skills Testing Platforms
Seen 2× across our captures
Careerminds ChatGPT ad — Responsible Workforce Change
Responsible Workforce Change
Careerminds ChatGPT ad — Layoffs: What Not to Do
Layoffs: What Not to Do
Careerminds ChatGPT ad — Outplacement That Lands Your People Faster
Outplacement That Lands Your People Faster
Careerminds ChatGPT ad — Executive Coaching Done Right
Executive Coaching Done Right
Careerminds ChatGPT ad — Coaching for Leaders in Transition
Coaching for Leaders in Transition
Careerminds ChatGPT ad — Modern Executive Coaching Services
Modern Executive Coaching Services

We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

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