The real user prompts we captured this ad appearing on inside ChatGPT.
dna my dog vs embark vs wisdom panel which is actually accurate for a rescue mutt
embark vs wisdom panel which is more accurate for mixed breed dogs
Why does this ad win these prompts?
The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.
Appears inPet DNA Testing & Breed Identification
Seen 2× across our capturesWe capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.