

The real user prompts we captured this ad appearing on inside ChatGPT.
employee navigator vs plansource for a 120 person company which handles aca reporting and cobra better
ichra vs traditional group health insurance for a 40 person company which actually ends up cheaper
plansource pricing per employee per month for benefits admin plus aca and cobra add ons for around 80 employees
Why does this ad win these prompts?
The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.
We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

