The real user prompts we captured this ad appearing on inside ChatGPT.

  • how do you actually build salary ranges from scratch using korn ferry hay points methodology

  • how do you set up a boomerang employee program for former staff

  • how to use AI to compare current evaluations against past assessments

  • is workday talent marketplace worth it or should we buy gloat separately

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Seen 4× across our captures

We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

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