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The real user prompts we captured this ad appearing on inside ChatGPT.
real installed cost of a waterfurnace or climatemaster system in massachusetts after the 30% federal credit and masscec rebate - anyone in the $35-45k range
Why does this ad win these prompts?
The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.
Appears inGeothermal Heat Pump System Installation
Seen 1× across our capturesWe capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.