The real user prompts we captured this ad appearing on inside ChatGPT.
Jostens vs Herff Jones graduation announcement cards which looks better and costs less
VistaPrint vs 4Over for printing graduation announcements
Why does this ad win these prompts?
The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.
We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.