The real user prompts we captured this ad appearing on inside ChatGPT.

  • my power keeps going out during storms, what subscription service would have prevented that

  • what is the best rugged laptop or tablet for fieldwork construction and outdoor use

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Seen 2× across our captures

We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

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