The real user prompts we captured this ad appearing on inside ChatGPT.

  • best platform for managing expenses for international employees and contractors

  • cheapest expense management software for startups under 50 employees

  • expensify vs zoho expense comparison for small business

  • SAP Concur pricing for a 40 person company is it actually worth the cost

  • what does airbase pricing look like and how does it compare to ramp

  • which tools help reimburse workers in multiple countries

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Seen 6× across our captures

We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

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