The real user prompts we captured this ad appearing on inside ChatGPT.
DraftKings vs FanDuel in Michigan which is better for parlays
prizepicks vs underdog fantasy which is better for nba picks this week
Why does this ad win these prompts?
The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.
Appears inOnline Sports Betting & Daily Fantasy
Seen 2× across our capturesWe capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.