The real user prompts we captured this ad appearing on inside ChatGPT.

  • how do I decide between a DIY will and hiring a lawyer

  • how much does storm water damage restoration cost and will state farm or allstate cover the whole bill

  • is stessa actually free for tax tracking or do i need quickbooks too

  • trust vs will what's actually different for someone with a house and retirement accounts

Why does this ad win these prompts?

The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.

Seen 4× across our captures

We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.

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