

The real user prompts we captured this ad appearing on inside ChatGPT.
betterment vs vanguard for a 401k rollover
should i roll over my old 401k or leave it with the former employer
Why does this ad win these prompts?
The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.
We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.