The real user prompts we captured this ad appearing on inside ChatGPT.
best payroll software for a small business with employees in 5 states that handles multi state tax filing automatically
cheapest payroll software that handles state and federal taxes 2026
Why does this ad win these prompts?
The prompts are the clue. The answer is the audience it is really aimed at, and the context hint quietly placing it here.
We capture sponsored ads inside ChatGPT by probing it with realistic consumer prompts and recording the creative + the triggering prompt. Explore the full ad library.